In this episode of The eCommerce Practitioners Podcast,Vikram Saxena chats with David Williams, a digital transformation expert whose career spans fashion, medical supplies, and international markets. From scaling D2C operations to integrating AI in B2B workflows, David shares practical insights on building agile teams, optimizing customer experiences, and aligning tech with business strategy.

What You’ll Learn:

🎙️ Hosted by VikramSaxena, Founder & CEO of BetterCommerce

Follow for more real-world strategies from industry leadersredefining digital commerce.

#Ecommerce #DigitalTransformation #B2BStrategy #AIinCommerce #BetterCommerce

In this episode of The eCommerce Practitioners Podcast, Vikram Saxena chats with David Williams, a digital transformation expert whose career spans fashion, medical supplies, and international markets.

From scaling D2C operations to integrating AI in B2B workflows, David shares practical insights on building agile teams, optimizing customer experiences, and aligning tech with business strategy.

What You’ll Learn:

• How B2B, B2C, and D2C differ operationally

• Key tactics for successful digital transformation

• The role of AI in driving business efficiency

• Building customer-centric, data-driven teams

• Metrics for measuring digital success

  
  

🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce

Follow for more real-world strategies from industry leaders redefining digital commerce.

#Ecommerce #DigitalTransformation #B2BStrategy #AIinCommerce #BetterCommerce

In this episode, Vikram Saxena sits down with Mark Kelly, Managing Director at SportsBreaks, to unpack the evolution of customer expectations, digital adoption in traditional sectors, and the challenges of managing eCommerce across industries like sports, fashion, and travel.

Mark shares practical lessons on building customer loyalty, working with development teams, and navigating seasonal spikes in demand—plus his thoughts on why A/B testing, CRO tactics, and incremental change are key to digital success.

From the emotional nature of fashion retail to the operational pressure of sports travel, this episode is a masterclass in applying customer-centric strategies across verticals.

What you’ll learn:

• How customer behavior varies across industries

• The importance of emotional intelligence in managing dev teams

• Why digital adoption is essential for legacy businesses

• How to use A/B testing and CRO for quick wins

• Lessons in building loyalty without traditional loyalty programs

• How AI is shaping the future of digital commerce

• Why "getting stuff done" beats waiting for perfection

🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce

Like what you hear? Follow The eCommerce Practitioners Podcast for real-world insights from digital leaders redefining how commerce works.

#eCommerce #CustomerExperience #DigitalMarketing #DigitalAdoption #DigitalTransformation #CRO #AIinBusiness #SportsMarketing #FashionRetail #B2BeCommerce #BetterCommerce

In this episode, Vikram Saxena continues his conversation with Mark Ripley, diving deeper into the real-world impact of PIM and MDM—this time focusing on the unique challenges faced by power tools and construction brands managing large, complex product catalogs.

They discuss the transition from spreadsheets to structured systems, the role of AI in automating data management, and why architectural decisions can make or break your PIM implementation. From managing supplier data to overcoming resistance to change, this episode is packed with practical advice for businesses looking to scale operations with cleaner, smarter data.

What you’ll learn:

• Why weights, dimensions, and specs matter more than you think

• How to balance governance and practicality in your data ops

• Where AI can help—and where human oversight is still key

• What to consider when migrating data into a PIM

• Common mistakes to avoid in taxonomy and supplier data

• How to drive successful change across teams

🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce

Like what you hear? Follow The eCommerce Practitioners Podcast for more insights from digital leaders shaping the future of commerce.

#PIM #MDM #DataManagement #PowerTools #eCommerce #AIinPIM #DataGovernance #ProductInformation #DigitalTransformation #B2BeCommerce #BetterCommerce

In this episode, Vikram Saxena sits down with Mark Ripley, a leading expert in PIM and data management, to explore the evolving role of product and master data in modern commerce.

They break down the differences between Product Information Management (PIM) and Master Data Management (MDM), the common pitfalls during implementation, and what it really takes to define success in a data-driven world.

From leveraging AI to improving content quality to the crucial role of stakeholder alignment and governance—this episode is full of insights for any business serious about scaling with clean, consistent, and actionable data.

What you’ll learn:

• The difference between PIM and MDM—and why it matters
• How to improve data quality and governance at scale
• Where AI fits into the future of PIM
• Tips for building a successful implementation strategy
• Why quick wins matter in proving value
• Lessons from real-world PIM challenges

🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce
Like what you hear? Follow The eCommerce Practitioners Podcast for more insights from digital leaders shaping the future of commerce.

#PIM #MDM #ProductInformationManagement #DataQuality #AIinPIM #eCommerce #DigitalTransformation #DataGovernance #B2BeCommerce #BetterCommerce

In this episode, Vikram Saxena chats with Emma Hoten-Pool about the evolving landscape of B2B digital transformation. With a strong foundation in B2C, Emma shares her journey into the B2B world—highlighting the importance of customer-centricity, building internal alignment, and making a solid business case for technology investments.

They dive into how content and social media are reshaping B2B marketing, the unique challenges of scaling operations, and the leadership mindset required to drive digital change.

What you’ll learn:

• What B2B brands can borrow from B2C
• How to align teams for digital success
• The untapped potential of content marketing in B2B
• Ways to build tech investment cases that actually win
• Leadership lessons for a rapidly changing market

🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce

Like what you hear? Follow The eCommerce Practitioners Podcast for more insights from digital leaders shaping the future of commerce.

#B2B #DigitalTransformation #eCommerce #Leadership #CustomerExperience #ContentMarketing

In this episode, Sumit Jairath shares his experience transitioning from a B2B-focused business to a B2C model during the COVID-19 pandemic. Learn how he navigated challenges in logistics, marketing, and customer experience while leveraging AI and data-driven strategies to scale successfully.

From managing returns to optimizing operations, Sumit offers valuable lessons for businesses exploring eCommerce growth. Whether you're in B2B, B2C, or both, this episode is packed with insights to help you stay agile in a rapidly evolving market.

Takeaways

• Why the shift from B2B to B2C was critical during COVID
• How eCommerce became a core business strategy
• The importance of understanding customer data for marketing success
• Managing returns to protect profitability
• The role of technology in streamlining business operations
• AI’s impact on retail and wholesale strategies
• How team dynamics and automation enhance efficiency
• Exploring B2B and B2C opportunities for long-term growth

#ECommerce #B2BtoB2C #RetailStrategy #AIinECommerce #DigitalTransformation #CustomerExperience

In this episode of Mastering Multi-Brand Commerce, James Ewens from Open 24-7 shares his journey managing multiple e-commerce brands.

Discover insights on tackling operational challenges, balancing B2B and B2C fulfillment, leveraging AI for efficiency, and the power of a centralized system. Plus, James offers practical advice for entrepreneurs looking to scale in the multi-brand space.

Takeaways:

• How to manage multiple brands efficiently

• Why cash flow management is vital for seasonal businesses

• The power of centralized systems for streamlining operations

• Tailoring marketing strategies to brand identity

• Enhancing the customer experience across brands

• Streamlining B2B and B2C fulfilment

• The role of AI in supporting creativity, not replacing it

• Why a modular tech stack boosts flexibility and scalability|

• The importance of failing fast in multi-brand entrepreneurship

• How team engagement drives better decision-making

#ECommerce #MultiBrandManagement #B2B #B2C #AI

In this episode, we dive into an exciting conversation with Marc Rickard, Finance director at GAC, a leading musical instrument retailer.

This episode dives into the unique challenges of running an eCommerce business in the music industry and explores how data, omnichannel strategies, and AI are shaping the future of retail.

Key Highlights:

·      The role of analytics in eCommerce success

·      Challenges of selling musical instruments online

·      Balancing profitability and competitive pricing

·      The impact of omnichannel retail on customer experience

·      Black Friday strategies for maximizing sales

·      Future trends in AI and composable commerce

Guest: Marc Rickard, Finance Director, GAK

Host: Vikram Saxena, CEO, BetterCommerce

Listen now for expert insights into the evolving world of digital commerce!

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#eCommerce #RetailTech #DigitalTransformation #Omnichannel#ComposableCommerce #DataDrivenMarketing #BetterCommerce #Podcast

In this episode , we dive into how PIM transforms industrial tools eCommerce.

Our guest, Christopher Hibbard, a veteran in power tools industry shares real-world insights on managing complex product data, ensuring consistency, and leveraging PIM for SEO, SEM, and operational efficiency. If you're handling large SKUs or optimizing eCommerce processes, this episode is packed with actionable strategies!