In this episode, Sumit Jairath shares his experience transitioning from a B2B-focused business to a B2C model during the COVID-19 pandemic. Learn how he navigated challenges in logistics, marketing, and customer experience while leveraging AI and data-driven strategies to scale successfully.

From managing returns to optimizing operations, Sumit offers valuable lessons for businesses exploring eCommerce growth. Whether you're in B2B, B2C, or both, this episode is packed with insights to help you stay agile in a rapidly evolving market.

Takeaways

• Why the shift from B2B to B2C was critical during COVID
• How eCommerce became a core business strategy
• The importance of understanding customer data for marketing success
• Managing returns to protect profitability
• The role of technology in streamlining business operations
• AI’s impact on retail and wholesale strategies
• How team dynamics and automation enhance efficiency
• Exploring B2B and B2C opportunities for long-term growth

#ECommerce #B2BtoB2C #RetailStrategy #AIinECommerce #DigitalTransformation #CustomerExperience