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E02: The 3 Pillars of A Killer Brand!
Your Brand consists of three key parts: visual identity, brand persona, and brand script (aka the words you use). In this episode I will show you exactly how to build a solid foundation for your brand.
What You’ll learn:
Simplify Visual Identity: While visual elements like logos are important, they're not the be-all and end-all. Don't overthink it—focus on creating a design that resonates with your audience.
Craft Your Brand Persona: Take the time to really understand your target audience and create a brand persona that speaks directly to their needs, desires, and aspirations.
StoryBrand Framework: Use the StoryBrand guide to craft a clear and compelling brand message that positions your customer as the hero.
👉 P.S. When you are ready, here are a few ways I can help…
00:00 INTRODUCTION
02:02 TAKE YOUR TIME WHEN BUILDING YOUR BRAND
03:38 VISUAL IDENTITY
09:51 BRAND PERSONA
13:56 BRAND SCRIPT
18:23 BRAND SCRIPT EXAMPLE
31:23 ACTION STEP OF THE WEEK
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By Sean Garner
5
99 ratings
Your Brand consists of three key parts: visual identity, brand persona, and brand script (aka the words you use). In this episode I will show you exactly how to build a solid foundation for your brand.
What You’ll learn:
Simplify Visual Identity: While visual elements like logos are important, they're not the be-all and end-all. Don't overthink it—focus on creating a design that resonates with your audience.
Craft Your Brand Persona: Take the time to really understand your target audience and create a brand persona that speaks directly to their needs, desires, and aspirations.
StoryBrand Framework: Use the StoryBrand guide to craft a clear and compelling brand message that positions your customer as the hero.
👉 P.S. When you are ready, here are a few ways I can help…
00:00 INTRODUCTION
02:02 TAKE YOUR TIME WHEN BUILDING YOUR BRAND
03:38 VISUAL IDENTITY
09:51 BRAND PERSONA
13:56 BRAND SCRIPT
18:23 BRAND SCRIPT EXAMPLE
31:23 ACTION STEP OF THE WEEK