Most people love the idea of entrepreneurship until they realize it takes 18 years of showing up before anything feels “successful.”
In this episode, Sean sits down with Dustin and Tiffany Mitchell of Half Moon Plumbing to tell the real story behind their $11M business, and it’s not the overnight success Instagram promised.
They unpack the early faith-driven decisions, the painful hiring bottlenecks, and the moment Dustin realized being a great plumber was actually holding the business back. You’ll hear how building technicians, committing to clear core values, and getting intentional about strategy sparked their jump from $3M to $11M in just three years.
If you own a local service business and want growth that actually lasts, this episode is required listening.
📒 Show Notes and Resources 📒
https://www.seangarner.co/podcast/
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Subscribe and Listen to the Podcast HERE:📱
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Sean Garner
Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online.
🎤Dustin Mitchell
Dustin Mitchell is the founder and owner of Half Moon Plumbing, a service company based in Owasso, Oklahoma, that he established in 2007 with his wife, Tiffany. A second-generation plumber, Mitchell entered the trade before graduating high school and earned both his contractor and master plumbing licenses in Oklahoma and Arkansas by the age of 21. Under his leadership, the business has grown from a home-based operation into a prominent regional player with nearly 40 employees and over $10 million in revenue. Guided by his faith and a mission focusing on "Manners, Methods, and Materials," Mitchell is well known for community initiatives like his local Valentine’s Day billboard campaigns. In his personal life, he is a dedicated father of four who enjoys spending time on his farm, trout fishing, and bow hunting.
🎤Tiffany Mitchell
Tiffany Mitchell is the co-owner of Half Moon Plumbing & Electric, a family-owned service company based in Owasso, Oklahoma, which she established in 2007 with her husband, Dustin Mitchell. She is instrumental in managing the branding and operations of the business, helping it scale from $3 million to $10 million in revenue by 2025. The company serves the Tulsa and Claremore metro areas and was recognized as the best plumbing company in Tulsa in 2024 and 2025.
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Let’s Connect!
Website: https://www.seangarner.co/
LinkedIn: https://www.linkedin.com/in/seanagarner/
Instagram: https://www.instagram.com/seangarner/
FaceBook: https://www.facebook.com/sean.garner.927/
Twitter: https://x.com/coachseang
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⏰ Timestamps ⏰
0:00 Intro
2:57 The origin story
4:35 The move to Owasso
8:57 The first “God wink” deal
13:45 Half Moon becomes Half Moon
16:44 Choosing loud colors
19:30 The journeyman bottleneck and slow growth
23:34 The scaling unlock
29:48 Culture that actually sticks
35:24 The pressure behind the scenes
46:58 Final lessons
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#Marketing #SmallBusiness #SeanGarner
