Alec speaks with Zoë Glas, Sr. UX Researcher at Lyft. They chat about why religion should be taken into account as a demographic factor in research to make inclusive products, how it’s a key factor that affects how people relate to the world, and how members’ behaviors from different religions affect their ability or willingness to use a product. Zoë hopes that researchers can overcome the uncomfortableness of talking about religion and can start to think about including it as a key factor to build better-tailored products.