Episode web page: https://bit.ly/4gFlEVz

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode, Michael Dominic, Head of AI at UserTesting, and Mike Mace, a seasoned tech industry veteran, delve into the transformative impact of artificial intelligence on the workplace. From the evolution of AI to strategies for effective implementation, they explore how organizations can harness this powerful technology to drive productivity, innovation, and competitive advantage.

Key Takeaways:

1. The Two Waves of AI Hype:

1. AI Adoption at a Glance:

1. Challenges in AI Integration:

1. Humanizing AI Interactions:

1. Strategies for Success:

Actionable Insights:

Episode web page: https://bit.ly/408ltw2

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode of Insights Unlocked, host Nathan Isaacs talks with Mike McDowell, Senior Solutions Consultant at UserTesting, about his role, his new book Demotainment: The Art of Delivering Demos That Engage, Inspire, and Drive Results, and his approach to crafting compelling product demonstrations.

Key Highlights:

1. Role at UserTesting:

• Mike describes his role as a platform expert, guiding clients on effectively utilizing UserTesting’s tools. He supports sales processes and helps teams maximize value by aligning the platform with their business goals​.

1. The Concept of Demotainment:

• Mike explains how his background in theater inspired him to transform product demonstrations into performances that captivate audiences. His philosophy emphasizes bringing energy, personalizing demos, and engaging customers​.

1. Writing the Book:

• The book stemmed from a popular presentation Mike gave at Demo Fest. Encouraged by the reception, he expanded his ideas into a LinkedIn article and eventually a book. He shares the iterative writing process, from drafting chapters based on his presentation to weaving in anecdotes and pop culture references to make the book lively and relatable​.

1. Impact on Sales Teams:

• The book aims to help sales professionals make their demonstrations more personalized and engaging, ultimately boosting success rates. Mike offers strategies for tailoring demos even with limited preparation​.

1. Behind-the-Scenes of Writing:

• Mike talks about the discipline and creativity required to write a book while managing a busy schedule. He reveals how revisiting his material and getting reader feedback improved both his writing and professional approach to demos​.

Episode web page: https://bit.ly/3VNnj2G

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode of Insights Unlocked, host Kerry Johnstone welcomes Veronica Bogdacenco, Channel and Optimization Manager at Tide, a leading UK-based fintech company. Veronica shares her expertise in blending marketing insights with UX strategies to create seamless and effective user experiences. She delves into the challenges of maintaining agility in a fast-growing company, creative approaches to user testing, and how AI is reshaping UX research.

From her innovative weekend testing methods to leveraging in-app notifications for user feedback, Veronica provides actionable tips for product teams navigating growth and tight deadlines. She also highlights the importance of quick, iterative research to de-risk decisions and ensure clarity in regulated industries like finance. Whether you're a UX researcher, product manager, or designer, this episode is packed with practical advice for building user-centric products efficiently.

What You’ll Learn in This Episode:

Episode web page: https://bit.ly/3OQ2f80

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Show Notes

In this episode of Insights Unlocked, host Blair Fraser sits down with Dr. Sam Howard, Head of UX at Curio, to explore how AI is transforming the way people consume news. From Sam’s unique career journey—from academia to consulting to leading UX at a forward-thinking company—to Curio's mission of fixing fragmented and overwhelming news experiences, this conversation dives into the heart of user-centric design and AI innovation.

Discover how Curio balances cutting-edge AI with trusted sources to deliver meaningful solutions, the challenges of creating archetypes in a rapidly evolving tech landscape, and why robust discovery research is more critical than ever. If you’re a UX researcher, designer, or product leader navigating the intersection of user experience and AI, this episode is packed with actionable insights and forward-thinking strategies.

Key Themes & Highlights:

Episode web page: https://bit.ly/3Vlc2q8

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Episode show notes

In this episode of Insights Unlocked, host Lija Hogan speaks with Kate Towsey, a leading voice in research operations, author of Research That Scales, and founder of the Cha-Cha Club for research ops professionals. Kate takes us through her fascinating journey to becoming a trailblazer in research operations. Along the way, she highlights the transformative power of systems thinking and strategic scaling in the evolving field of research.

What You’ll Learn in This Episode:

1. The Evolution of Research Ops:

1. Scaling Research with Systems Thinking:

1. Building Trust and Embedding Culture:

1. Knowledge Management in Research:

1. The Role of AI in Research:

• How AI can enhance research operations, provided organizations foster trust in these technologies.

Episode web page

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Show Notes

Join host Mike McDowell as he welcomes Ludwig Fichte, Staff User Researcher, and Aarjav Pandya, Senior Product Designer, both from Mozilla, to explore the fascinating world of UX research and its impact on product design. In this episode, they break down Mozilla’s approach to user research and benchmarking studies, revealing how insights drive innovation for Firefox Mobile and beyond.

What You’ll Learn in This Episode

Episode Links:

In this episode of Insights Unlocked,UserTesting’s Sean Treiser sits down with Neeraj Ramesh, Executive Producer of Giving Experiences at Givelify, a mobile and online platform for charitable donations that has empowered over 1.5 million people to give more than $5 billion to causes they care about. Neeraj shares the story of Givelify’s journey from a simple idea sparked in church to a powerful tool reshaping the future of giving.

Together, they explore the strategies and philosophies that make Givelify stand out, from leveraging user feedback to creating features that genuinely connect with the emotional and practical needs of donors. Neeraj discusses how Givelify listens to its users to develop features that foster trust and encourage consistent giving, all while balancing the needs of donors and charitable organizations.

Key Themes:

Balancing stakeholder needs: Neeraj emphasizes the importance of prioritizing donors, even as Givelify works with a wide range of stakeholders, from religious organizations to nonprofits. Features are designed to empower donors while keeping the act of giving meaningful and fulfilling.

Episode web page

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Are you wondering how people really feel about generative AI chatbots like ChatGPT? How are they being used in business? How are they changing productivity? What makes AI chat attractive or unattractive to users? And what does it all mean for a company building AI features? Check out our new global AI benchmark study, including a survey, a user shootout between the four top AI chatbots, and video of AI users sharing how they feel. The study included Australia and Singapore, so you’ll get results that are specific to our part of the world.

Get your copy now >>> Generative AI chatbots: overhyped but still underestimated

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Show Notes

In this episode of Insights Unlocked, UserTesting’s Blair Fraser dives into a fascinating discussion with Emma Whitby and Aleks Gojkovic from the BBC's User Experience and Design (UX&D) team. Emma and Aleks share insights from their work on a project designed to help one of the BBC’s most valued audiences—retirees—transition from traditional broadcast services to digital platforms. They reveal how combining empathy-driven UX research with big data insights has led to a deeper understanding of this generation's unique challenges and needs, and discuss the innovative storytelling and design approaches that help build inclusive, accessible digital experiences.

Key Themes Discussed:

Episode Links:

Episode web page

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Show Notes

In this episode, we welcome Sharbani Dhar, a leading voice in customer experience design and founder of dotinfinity. She joins host Louis Granger to discuss the evolving role of design and AI in shaping meaningful customer journeys. With a career rooted in UX leadership, Sharbani brings a strategic, customer-first approach to AI, moving beyond the common “tech-first” mentality that often misses the mark on delivering real business value.

Sharbani shares how dotinfinity was founded on the idea that design and research should be central to solving complex customer challenges, not just surface-level enhancements. She highlights the Responsible AI Canvas her team developed, which guides organizations in responsibly adopting AI with a human-centered lens. The conversation covers actionable insights into aligning AI with core business goals, the importance of employee engagement, and why effective AI implementation requires a focus on problem-solving, not just technology.

Key themes and ideas:

Episode Links:

Episode web page

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Show Notes

In this episode of Insights Unlocked, we sit down with Steve Portigal, a seasoned user researcher, author, and host of the Dollars to Donuts podcast, to discuss how the field of user research has evolved over the past 20 years. Steve shares his unique perspective on the significant changes that have shaped the industry, from the rise of in-house research teams to the impact of remote work on research methodologies. He also delves into the crucial difference between analysis and synthesis in research and offers practical advice for improving research outcomes. Whether you’re a new researcher or a seasoned expert, Steve’s insights will help you navigate the dynamic and sometimes challenging world of UX research.

Key Themes and Ideas:

Episode Links: