Episode web page: https://tinyurl.com/2p9rbkfu

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this week’s Insights Unlocked, we look back at three past episodes discussing the importance of smart content—that strategically crafted, user-focused content that adapts to audience needs, enhances customer experience, and drives engagement through clarity and relevance. Industry experts Bobbie Wood, Natalie Dunbar, and Kelly Erickson share insights on the impact of well-crafted content, the power of user testing, and the evolving role of AI in UX writing. Whether you’re in marketing, CX, or UX, you’ll gain valuable takeaways on how content strategy can elevate your brand and improve the way customers interact with your products and services.

🔹 Bobbie Wood on LinkedIn

🔹 Natalie Dunbar on LinkedIn

🔹 Kelly Erickson on LinkedIn

Episode web page: https://tinyurl.com/4rymcmrs

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In today’s crowded digital world, standing out on LinkedIn is more challenging than ever. With users scrolling through 300 feet of content daily and 1.5 million pieces of content being engaged with every minute, how can marketers cut through the noise?

In this episode, Nathan Isaacs sits down with Purna Virji, a LinkedIn marketing expert and author of High Impact Content Marketing, to discuss proven strategies for LinkedIn success. From blending organic and paid content to leveraging thought leadership and short-form video, Purna shares valuable insights on building engagement, trust, and brand loyalty on one of the world’s most powerful professional platforms.

Key Takeaways:

🔥 Why Consistency Matters: A common mistake brands make is only showing up when they have a big launch. Purna emphasizes the importance of continuous engagement—whether through organic posts, paid ads, or a mix of both.

🌱 Paid vs. Organic: Why You Need Both: LinkedIn research shows that users exposed to both organic and paid content are 61% more likely to convert than those who only see paid ads. Organic content nurtures your existing audience, while paid ads help you reach new ones.

📊 Testing and Learning: Your LinkedIn page isn’t just a broadcasting tool—it’s a dynamic testing ground. Brands should experiment with different types of content organically before investing ad dollars to boost their top-performing posts.

🎥 The Rise of Short-Form Video: Video consumption continues to surge, with LinkedIn seeing a 34% increase in video uploads year over year. Purna recommends embracing short, engaging videos to build trust and humanize your brand.

💡 Leveraging Thought Leadership: People follow people before they follow brands. Thought leader ads allow companies to boost employee and executive content, making it a powerful tool for credibility and reach.

📣 Beyond Vanity Metrics: It’s not just about likes and shares—success on LinkedIn should be measured by pipeline impact, engagement quality, and long-term brand trust.

Episode Links:

📖 Purna Virji’s book: High Impact Content Marketing 

💡 Follow Purna on LinkedIn: Purna Virji

📊 LinkedIn for Marketing: LinkedIn Business Page

🎧 More episodes of Insights Unlocked: UserTesting Podcast

Episode web page: https://bit.ly/3CBgLhw

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode of Insights Unlocked, host Jason Giles sits down with Alastair Simpson, VP of Design at Dropbox, to discuss his non-traditional career journey, scaling design teams, and the evolution of remote work. Alastair shares key insights on fostering a strong design culture, navigating hypergrowth environments, and leveraging AI to enhance UX research.

Tune in to learn how Dropbox’s Virtual-First model is redefining collaboration, why outcomes matter more than process adherence, and how AI is reshaping design workflows.

💡 “Design is about building strong foundations—color, typography, layout, and interaction design. AI can enhance our workflows, but it doesn’t replace good fundamentals.” – Alastair Simpson

💡 “We don’t focus on efficiency for efficiency’s sake. Instead, we prioritize outcomes and impact.”

💡 “Virtual work doesn’t mean no in-person connection—it means intentional gatherings that matter.”

📌 Connect with Alastair Simpson on LinkedIn

📌 Learn more about Dropbox Design: Dropbox.Design

📌 Explore UserTesting: UserTesting.com

Episode web page: https://bit.ly/3EGU4ZD

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode of Insights Unlocked, host Brent Leary sits down with Melissa Garber, Senior User Experience Researcher at Consumer Reports, to explore the evolving role of AI in UX research and how it’s shaping consumer interactions. From developing an in-house conversational AI agent to tackling data privacy concerns, Melissa shares insights on how research can proactively shape AI tools rather than just react to them. She also dives into the challenges of AI adoption, maintaining brand trust, and how understanding consumer journeys is more complex than ever.

💡 What You’ll Learn in This Episode:

✅ How AI is being leveraged at Consumer Reports to enhance consumer insights and decision-making

✅ The importance of human-in-the-loop AI systems to prevent misinformation

✅ Why UX research should drive AI development—not the other way around

✅ Challenges in adopting AI within research teams and overcoming skepticism

✅ The evolving consumer journey and how AI can assist in predicting user needs

🎯 Who Should Listen?

This episode is perfect for UX researchers, product leaders, marketers, and CX professionals who are interested in the intersection of AI and user experience, and how AI-powered insights can drive better customer interactions.

Episode web page: https://bit.ly/4aP37nC

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Rate Insights Unlocked and write a review

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode of Insights Unlocked, Michelle Engle sits down with Andy O’Dower, Twilio’s VP of Product Management, to dive into the company’s game-changing approach to customer communication. From simplifying complex communication systems for developers to using AI to deliver personalized experiences, Twilio is leading the way in reshaping how businesses engage with their customers.

Andy shares how Twilio’s platform enables real-time, omnichannel communication at a massive global scale, helping brands create trusted, seamless, and smart interactions. He also sheds light on how advancements in conversational AI, sentiment analysis, and voice intelligence are revolutionizing customer engagement and support.

What You’ll Learn in This Episode:

Episode web page: https://bit.ly/4h5CI79

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Rate Insights Unlocked and write a review

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this special episode, recorded live at The Human Insights Summit in October, Amy Stillman, VP of Design at Cedar, and Logan Hartline, Senior Director of UX at HCA Healthcare, talk with host Lija Hogan from UserTesting about how healthcare leaders use storytelling and AI to improve UX, align stakeholders, and transform patient experiences.

The episode focused on innovation and user experience (UX) in healthcare, emphasizing collaboration, insights, and the integration of AI.

Key Themes:

1. Collaboration and Success Stories:

1. AI and Innovation:

1. The Power of Insights and Storytelling:

• Both speakers emphasized the importance of qualitative research and storytelling in aligning stakeholders and driving change. Using patient narratives and highlight reels, they built urgency and alignment among decision-makers, demonstrating the tangible impact of UX insights.

1. Advice for UX Practitioners:

• Logan advised starting small with curiosity-driven research and democratizing UX practices within teams. Amy stressed the importance of aligning UX goals with measurable metrics that resonate with stakeholders, particularly in healthcare’s data-driven environment.

Episode web page: https://bit.ly/40y13N5

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Rate Insights Unlocked and write a review

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this special episode, recorded live from THiS 2024, we explore the biggest challenges women face in today’s workplace and the actionable steps needed to drive change. Our panel of inspiring women leaders dives into the persistent gender pay gap, the lack of leadership representation, the importance of mentorship and sponsorship, and achieving a sustainable work-family balance.

From tips on negotiating salaries to navigating career growth with intentionality, this conversation offers practical advice and powerful insights for women looking to thrive in tech—and for organizations striving to create more equitable workplaces.

Whether you're a leader, mentor, or someone starting your career, this episode provides valuable takeaways to help you advocate for yourself, build meaningful connections, and craft the career you want.

Panelists included:

1. Gender Pay Gap

1. Leadership Representation

1. Mentorship and Sponsorship

1. Work-Family Balance

Episode web page: https://bit.ly/4gFlEVz

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Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Episode Summary:

In this episode of Insights Unlocked, host Nathan Isaacs chats with Kuldeep Kelkar, partner at UXReactor, seasoned UX researcher, and author of Strengthen Your User Research Superpowers. Kuldeep shares his journey through 25+ years in user research, his experiences shaping the industry, and how his new book is designed to empower researchers to amplify their influence within organizations.

What You'll Learn in This Episode:

Highlights:

Rapid-Fire Fun:

• Kuldeep shares his favorite word ("research"), a dream career (astrophysicist), and what role he’d take in a restaurant (chef—despite not cooking!).

Memorable Quote:

"The biggest challenge for researchers isn’t conducting research—it’s gaining influence and driving outcomes within their organizations." – Kuldeep Kelkar

Episode web page: https://bit.ly/4gFlEVz

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode, Michael Dominic, Head of AI at UserTesting, and Mike Mace, a seasoned tech industry veteran, delve into the transformative impact of artificial intelligence on the workplace. From the evolution of AI to strategies for effective implementation, they explore how organizations can harness this powerful technology to drive productivity, innovation, and competitive advantage.

Key Takeaways:

1. The Two Waves of AI Hype:

1. AI Adoption at a Glance:

1. Challenges in AI Integration:

1. Humanizing AI Interactions:

1. Strategies for Success:

Actionable Insights:

Episode web page: https://bit.ly/408ltw2

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Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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In this episode of Insights Unlocked, host Nathan Isaacs talks with Mike McDowell, Senior Solutions Consultant at UserTesting, about his role, his new book Demotainment: The Art of Delivering Demos That Engage, Inspire, and Drive Results, and his approach to crafting compelling product demonstrations.

Key Highlights:

1. Role at UserTesting:

• Mike describes his role as a platform expert, guiding clients on effectively utilizing UserTesting’s tools. He supports sales processes and helps teams maximize value by aligning the platform with their business goals​.

1. The Concept of Demotainment:

• Mike explains how his background in theater inspired him to transform product demonstrations into performances that captivate audiences. His philosophy emphasizes bringing energy, personalizing demos, and engaging customers​.

1. Writing the Book:

• The book stemmed from a popular presentation Mike gave at Demo Fest. Encouraged by the reception, he expanded his ideas into a LinkedIn article and eventually a book. He shares the iterative writing process, from drafting chapters based on his presentation to weaving in anecdotes and pop culture references to make the book lively and relatable​.

1. Impact on Sales Teams:

• The book aims to help sales professionals make their demonstrations more personalized and engaging, ultimately boosting success rates. Mike offers strategies for tailoring demos even with limited preparation​.

1. Behind-the-Scenes of Writing:

• Mike talks about the discipline and creativity required to write a book while managing a busy schedule. He reveals how revisiting his material and getting reader feedback improved both his writing and professional approach to demos​.