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Colette speaks with Marina Moschitto and Alex Breslav, both Quantitative User Researchers at Spotify. They chat about how mixed methodology isn’t used as often as it should, overlooking the power that it gives to build great insights. They also cover how a more data-science oriented approach is helpful to generate the best insights along with qualitative research, and how to use mixed methodology to find a mutual language to bring the best methods to answer the most pressing questions.
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Colette speaks with Marina Moschitto and Alex Breslav, both Quantitative User Researchers at Spotify. They chat about how mixed methodology isn’t used as often as it should, overlooking the power that it gives to build great insights. They also cover how a more data-science oriented approach is helpful to generate the best insights along with qualitative research, and how to use mixed methodology to find a mutual language to bring the best methods to answer the most pressing questions.
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