In this episode of The SAFE Leader Podcast, Mark McBride-Wright is joined by Jay Jacobson, entrepreneur, author, funeral professional and service-led business owner, for a wide-ranging conversation about leadership, presence and the power of small human moments. Jay shares how early experiences, from delivering newspapers to building businesses, shaped his understanding of responsibility, trust and what it means to truly serve others.

Together, Mark and Jay explore how leadership shows up in unexpected places: in customer service, in saying thank you, in creating meaningful connections, and in staying clear about your purpose. From cookies and entrepreneurship to real-life stories behind Jay’s book Lead by Legendary Example, this episode is a thoughtful reminder that leadership is not just about titles or theories, but about how we show up for people every day.