We live in a world where reels, shorts, likes and swipes dominate attention. But is short-form content helping us process the world, or just react to it faster than ever before? And are we simply and constantly reacting while losing touch with the world as a result?

In this episode, Aparna and Harinda break down the cultural shift toward short-form media and what it means for news, entertainment, and our collective attention spans. From the algorithms shaping what we see to the economic forces pushing creators to go shorter and snappier - this is a fast-moving world with slow-building consequences.

The importance of this topic in 2025 cannot be understated given the substantial changes happening at the individual, business and geopolitical level. Contemplating and reaching some sense of clarity on how to manage short form content in your life can literally be the difference between life and death (by scrolling).

🎧 We also talk about two pieces of content that stood out to us this week:

• 📺 This YouTube video: A captivating example of storytelling done right in the short-form era (shared by Harinda).

• 📰 This NYT interactive: A piece that forces us to rethink how digital media visualizes impact (shared by Aparna).

🎙️ Hosted by:
- ⁠Aparna⁠

- Harinda
🔸 Follow us at rethinkingtech.co

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#RethinkingTech #ShortFormContent #AttentionEconomy #DigitalCulture #ContentModeration #Podcast