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E08: From the Grammys to F1: Inside Mastercard’s Global Brand Strategy
MasterCard’s Executive Vice President of Marketing & Communications for the Americas, Rustom Dastoor, joins our host, David G. Ewing on Content Kingdom. In this episode, he shares how one of the world’s most valuable brands thrives in today’s fragmented, polarized media landscape. From PGA mic’d-up moments and Lionel Messi partnerships to McLaren Formula 1 and small-town holiday festivals, Rustom reveals how MasterCard integrates into people’s passions — sports, music, entertainment — instead of interrupting them. Discover the strategy behind big global sponsorships, clever local activations, and even multi-sensory branding designed for the future of frictionless payments.
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By David G. EwingMasterCard’s Executive Vice President of Marketing & Communications for the Americas, Rustom Dastoor, joins our host, David G. Ewing on Content Kingdom. In this episode, he shares how one of the world’s most valuable brands thrives in today’s fragmented, polarized media landscape. From PGA mic’d-up moments and Lionel Messi partnerships to McLaren Formula 1 and small-town holiday festivals, Rustom reveals how MasterCard integrates into people’s passions — sports, music, entertainment — instead of interrupting them. Discover the strategy behind big global sponsorships, clever local activations, and even multi-sensory branding designed for the future of frictionless payments.