What happens when a farm girl with a lifelong passion for biology, science and communication decides to step out of the comfort of being employed by others to start her own agency, during an economic recession nonetheless? 

We’re Shooting the Shift with the boss of Shift•ology Communication, Melanie Wilt, to learn the story behind her business; the unique philosophy that guides the company’s work, and what it’s taken for her to make it work for 15 years and beyond. That’s all ahead in today’s episode of Shooting the Shift.

Episode Links

• Shift-ology.com 
• Defining Public Relations & Marketing through a Happy Meal