What happens when decades of face-to-face sales experience collides with today’s digital-first buyer?

In this inaugural episode, host Butch Nicholson introduces Bridging Generations in Sales and Outreach, a show built for Baby Boomer and Gen X sales leaders navigating a changed sales landscape.

Drawing from his personal journey, Butch shares how the 2008 crash rewrote his career path, how his first attempts at using LinkedIn were anything but smooth, and how he eventually embraced technology to build meaningful connections again.

But this show isn’t about theory, it’s about practical conversations with leaders who’ve made the digital transition.

Butch sets the stage for upcoming guests who’ve merged decades of relational selling with tools like LinkedIn, automation, and data-driven prospecting.

You’ll walk away with

• Why the fundamentals of trust and problem-solving still matter.
• What’s actually changed about how buyers buy—and why it's a wake-up call.
• A modern view of LinkedIn as your new 24/7 networking event.
• The common fears Baby Boomers face with tech—and how to overcome them.
• Why having a “learning mindset” isn’t optional anymore.

Whether you're trying to adapt or just don't know where to begin, this show is here to prove: if Butch can do it, you can too.

Don’t miss next week’s episode with guest Jeff Watts, sharing how he transitioned from cold calls to digital strategy, and landed the job he always wanted.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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