What happens when your life’s mission collides with your family’s future?

In this heartfelt episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with longtime friend Hutch Matteson and his daughter Jenna Smith a real estate agent, nonprofit advocate, and board member of The Sanctuary of North Georgia.

Together, they unpack the real emotional and strategic challenges of funding a vision-driven nonprofit: building a long-term living community for adults with intellectual and developmental disabilities. 

It's a mission sparked by Hutch’s oldest son, Josh and one that has pulled in every member of their family.

But this episode isn’t just about fundraising. It’s about modern donor development, generational storytelling, and the delicate shift from relationship-driven giving to platform-driven visibility.

If you’re in sales, leadership, or community-building, you’ll walk away with insights on how to:

• Sell from the heart without sounding desperate.
• Attract younger donors without alienating long-time supporters.
• Build trust across generations through content, care, and consistency.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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In today’s sales environment, buyers don’t want a pitch they want to know, like, and trust you before they ever take your call. 

Butch Nicholson sits down with Dmitriy Tepelinsky, a digital outreach expert and small business advocate, to explore how trust is built before the conversation even starts.

Dmitriy shares his journey from being a behind-the-scenes entrepreneur to stepping into the forefront of client relationships using content, video, and authentic digital engagement. 

Together, they unpack why traditional "company brochure" websites fall flat, and how intentional, human-centered content on platforms like LinkedIn can warm up prospects long before a cold call.

If you're a sales leader or business owner wondering why your outreach isn't converting, this episode dives deep into what’s missing: Social Proof, Authentic Presence, and Strategic Consistency.

You'll learn:

• Why buyers do 75% of their research before speaking to sales.
• The importance of shifting from "best-in-class" claims to proof-driven narratives.
• How to turn content into conversations and build trust at scale.
• The value of combining old-school tactics like mailers with digital follow-ups.
• How to structure outreach so no call ever feels "cold" again.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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What if your best sales lead isn’t someone new, but someone who’s been silently watching your posts for two years?

In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Chris Dunn, VP of Sales at Blue Hive Exhibits, to unpack how a 30-year sales veteran transitioned from in-person networking to becoming a trusted presence on LinkedIn. 

Chris didn’t go viral. He didn’t chase trends. He just showed up consistently, with clarity and humanity and built a modern reputation rooted in the timeless principle of “know, like, and trust.”

You’ll hear how the pandemic forced a mindset shift, what consistency on LinkedIn really looks like, and how Chris built a pipeline by posting photos, telling real stories, and treating LinkedIn like a relationship platform, not a brochure.

If you’re a Gen X or Boomer sales leader wondering if digital presence actually matters, this conversation is your roadmap. 

It’s honest, practical, and proof that old-school wisdom still wins—when paired with modern tools.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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What if the real reason your pipeline is dry… isn’t sales or marketing? It’s leadership.

In this powerful conversation, host Butch Nicholson sits down with Edmund Green, former KPMG leader and founder of Parlinum Consulting, to unpack the truth behind modern sales and why trust, not tactics, is what buyers are really looking for.

Whether you’re an old-school sales pro or a digital-native B2B leader, this episode is a masterclass in how to stay relevant, human, and high-performing in today’s disconnected world.

What you’ll learn:

• Why rewirement, not retirement, keeps you sharp (and employable)
• How “learning is the new knowing” applies to sales leadership today
• Why the sales/marketing divide is a leadership issue — not a process flaw
• How to build real trust when buyers avoid talking to sales until they’re 75% through their journey
• The power of handwritten notes, showing up in-person, and taking a genuine interest
• Why the best leaders align people to their strengths and why that starts with asking “What are they good at?”

🎧 This episode is a reminder: People don’t buy from companies. They buy from people they trust.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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Old School Hustle Meets Modern Connection

In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Brandon Lee, founder of Fist Bump and longtime sales strategist, to unpack what’s actually changed in B2B prospecting and what hasn’t.

If you’re a seasoned leader who feels like outreach has lost its punch, Brandon brings clarity, not gimmicks.

The core idea? Buyers have taken control of the journey. Sales teams stuck in volume-based tactics are burning out. The solution isn’t louder outreach it’s smarter connection.

Brandon introduces his Go-to-Network philosophy: a reputation-first, relationship-led approach to becoming known in your space. From LinkedIn content to live roundtables, he outlines a three-part framework that helps CEOs and founders shift from being ignored to being invited in.

This conversation covers:

• Why cold calls fall flat, but warm outreach still works.
• The power of leader-led content in building real influence.
• How to fuel your outreach engine with the right kind of value.

If you’re ready to evolve (not start over), this one’s for you.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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How One Leader Rebuilt His Business and His Confidence through Service and Digital Networking

In this episode of Bridging Generations in Sales and Outreach, host Butch Nicholson sits down with Andrew Brummer author, coach, and fractional COO to discuss how he bounced back after a business collapse by transforming his mindset and embracing digital relationship-building.

At 53, Andrew found himself with no local network, no safety net, and no clear next step. Instead of scrambling for a quick fix, he invested in intentional outreach and service, eventually building a trusted network of 5,000 new contacts and forging deep connections with over 500 of them.

What you'll learn in this episode:

• How Andrew rebuilt his brand through volunteering, coaching, and deliberate relationship-building
• The exact digital tools and strategies he used to scale his outreach without losing authenticity
• Why mindset not just tactics is the foundation for sustainable success in modern business
• How his philosophy of “planting seeds for trees you’ll never sit under” drives his networking style

Whether you’re a CEO nearing a transition or a seasoned leader looking to build a stronger digital presence, Andrew’s story is proof that generosity, strategy, and persistence pay off.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

📅 Join us LIVE every Friday at 10 AM ET on LinkedIn

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In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Kristen Hendricks, Partner at Marshall Jones, a rapidly growing CPA firm in Alpharetta, Georgia. 

Kristen isn’t a CPA but that’s exactly what makes her role so compelling. As the firm’s culture architect and client experience strategist, she’s been instrumental in quadrupling the firm's size over six years.

Kristen shares the unconventional leadership principles that fuel their growth from empowering admin teams to take client ownership, to maintaining a culture where “everyone takes the trash out.” 

Whether you're running a small professional services firm or managing a growing team, her insights on building process, setting expectations, and managing across generations are immediately actionable.

Key Takeaways:

• How clearly defined roles and bonus structures create ownership.
• Why building a strong foundation is more important than chasing fast growth.
• How Marshall Jones balances structure with autonomy to keep teams aligned.
• The firm’s unique approach to firing clients who mistreat their staff.
• What Kristen believes both 20-somethings and 60-somethings can teach each other.

Listen now to hear how a people-first culture can drive serious business growth without compromising standards or burning out teams.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

📅 Join us LIVE every Friday at 10 AM ET on LinkedIn

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In this episode, Butch Nicholson sits down with branding strategist and visual storyteller Sarah-Anne Wildgoose, founder of SAW Design Studio, to explore how design choices directly influence visibility, trust, and sales outcomes.

Sarah-Anne shares how she helps businesses translate their value into visual language that resonates with the modern buyer. From small businesses to companies landing contracts with Fannie Mae and Freddie Mac, her work turns branding into a revenue-driving asset.

You’ll hear how outdated visuals quietly erode credibility, why consistency is the foundation of trust, and how design strategy must align with where your audience spends time not where you wish they were.

She unpacks what it means to attract, engage, and connect in a digital-first world, how to stop the scroll on social platforms, and why 80% of people are visual learners whether they realize it or not.

If you're a Gen X or Boomer business leader wondering how to update your brand without losing your voice, this episode delivers a practical, no-fluff roadmap for evolving your visual presence to meet today’s expectations.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

📅 Join us LIVE every Friday at 10 AM ET on LinkedIn

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In this episode, Butch Nicholson sits down with veteran sales strategist Walter Crosby, host of the Sales and Cigars podcast, to explore why so many sales teams struggle to reflect the vision of the CEO and how to fix it.

Walter shares insights from four decades in the field, helping business owners identify broken systems, misaligned incentives, and outdated hiring practices that quietly hold their sales teams back.

You’ll hear why relying on “industry experience” is often a trap, how modern buyers are changing the rules, and what CEOs must do to align compensation, culture, and clarity inside their sales org.

He breaks down why defining your ICP is non-negotiable, what it takes to motivate different generations on your team, and why LinkedIn is a credibility tool not a cold call shortcut.

If you're a Gen X or Boomer business leader trying to modernize your sales approach without losing your edge, this conversation is a masterclass in building a professional sales team that actually performs.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

📅 Join us LIVE every Friday at 10 AM ET on LinkedIn

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In this episode, Butch Nicholson sits down with licensed counselor and longtime friend Kate Knott, who brings a neuroscience-backed perspective on fear, judgment, and decision-making in high-stakes business conversations.

Kate’s expertise spans trauma-informed therapy, behavioral psychology, and communication making her the perfect guest to explore why today’s B2B buyers often hesitate, stall, or say “no” when what they’re really feeling is uncertainty.

You’ll hear how the brain processes risk, why “I don’t have time” usually means “I don’t want to look bad,” and how the deepest buyer objections aren’t logical, they’re emotional.

She unpacks the biological roots of hesitation, the sales mistakes that escalate buyer anxiety, and how seasoned sellers can shift from pushing to understanding.

If you're a Gen X or Boomer business leader trying to sell to modern buyers, this conversation offers a clear-eyed view of what’s really going on behind the scenes and how to meet it with empathy, not pressure.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

📅 Join us LIVE every Friday at 10 AM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!