In today’s sales environment, buyers don’t want a pitch they want to know, like, and trust you before they ever take your call. 

Butch Nicholson sits down with Dmitriy Tepelinsky, a digital outreach expert and small business advocate, to explore how trust is built before the conversation even starts.

Dmitriy shares his journey from being a behind-the-scenes entrepreneur to stepping into the forefront of client relationships using content, video, and authentic digital engagement. 

Together, they unpack why traditional "company brochure" websites fall flat, and how intentional, human-centered content on platforms like LinkedIn can warm up prospects long before a cold call.

If you're a sales leader or business owner wondering why your outreach isn't converting, this episode dives deep into what’s missing: Social Proof, Authentic Presence, and Strategic Consistency.

You'll learn:

• Why buyers do 75% of their research before speaking to sales.
• The importance of shifting from "best-in-class" claims to proof-driven narratives.
• How to turn content into conversations and build trust at scale.
• The value of combining old-school tactics like mailers with digital follow-ups.
• How to structure outreach so no call ever feels "cold" again.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

📅 Join us LIVE every Friday at 10 AM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!