Old School Hustle Meets Modern Connection

In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Brandon Lee, founder of Fist Bump and longtime sales strategist, to unpack what’s actually changed in B2B prospecting and what hasn’t.

If you’re a seasoned leader who feels like outreach has lost its punch, Brandon brings clarity, not gimmicks.

The core idea? Buyers have taken control of the journey. Sales teams stuck in volume-based tactics are burning out. The solution isn’t louder outreach it’s smarter connection.

Brandon introduces his Go-to-Network philosophy: a reputation-first, relationship-led approach to becoming known in your space. From LinkedIn content to live roundtables, he outlines a three-part framework that helps CEOs and founders shift from being ignored to being invited in.

This conversation covers:

• Why cold calls fall flat, but warm outreach still works.
• The power of leader-led content in building real influence.
• How to fuel your outreach engine with the right kind of value.

If you’re ready to evolve (not start over), this one’s for you.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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