What happens when your life’s mission collides with your family’s future?

In this heartfelt episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with longtime friend Hutch Matteson and his daughter Jenna Smith a real estate agent, nonprofit advocate, and board member of The Sanctuary of North Georgia.

Together, they unpack the real emotional and strategic challenges of funding a vision-driven nonprofit: building a long-term living community for adults with intellectual and developmental disabilities. 

It's a mission sparked by Hutch’s oldest son, Josh and one that has pulled in every member of their family.

But this episode isn’t just about fundraising. It’s about modern donor development, generational storytelling, and the delicate shift from relationship-driven giving to platform-driven visibility.

If you’re in sales, leadership, or community-building, you’ll walk away with insights on how to:

• Sell from the heart without sounding desperate.
• Attract younger donors without alienating long-time supporters.
• Build trust across generations through content, care, and consistency.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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