The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack

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Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility.


In this episode, we talk about

  • How Bugra, Arda, Emir built Hockeystack
  • What is Hockeystack's overall GTM strategy
  • How big is the marketing team
  • Which are your top 3 growth channels
  • How did you build the Hockeystack brand
  • Influencer Marketing - What is the strategy, how is the collaboration
  • The Flow by Hockeystack


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      Follow me on LinkedIn : ⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠


      Follow Emir on Linkedin : ⁠linkedin.com/in/emircatli/

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      The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.By Anand Nambiar | B2B Marketing Leader and Advisor