In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.

Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.

In this episode, we talk about

• How should events fit into the overall GTM strategy for a SaaS company?
• Are awards/events mainly a branding play or can they also directly influence pipeline?
• What are the best ways to measure ROI from events — beyond MQLs and attendance?
• How do you attract the right audience rather than just anyone?
• What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
• How do you see the future of B2B event marketing evolving with AI and personalisation?

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Follow me on LinkedIn : ⁠⁠⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠⁠⁠

Follow Cristan on Linkedin : linkedin.com/in/cristiandinaa

In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).

We talk about:

• The pros & cons of PLG and SLG
• The challenges companies face with each model
• Why some companies fail with PLG
• When you should stay away from PLG
• How to Balance PLG & SLG (Hybrid Model)

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In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and compelling homepage messaging that drives results.

Pavlo shares key insights, strategies and practical tips for refining your messaging to stand out in the B2B SaaS space.

In this episode, we talk about

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Follow Pavlo on Linkedin : https://www.linkedin.com/in/pavelchernyakov/

Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility.

In this episode, we talk about

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Follow Emir on Linkedin : ⁠linkedin.com/in/emircatli/

In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability.

We talk about:

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Usman Akram is an expert Organic Growth Strategist at Omniscient Digital and has been instrumental in helping SaaS brands accelerate their organic growth through innovative SEO strategies and data-driven content marketing.

In this episode, we talk about

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Follow Usman on Linkedin : linkedin.com/in/usman-akram5000/

In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business

We talk about:

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In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business.

We talk about:

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In this episode, we dive into one of my favourite topics: marketing and GTM efficiency, team structure, and hiring strategies.

We talk about:

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In this episode, we dive into the powerful world of Paid search Ads (Google / Bing) and how you can use them to unlock growth for your business. Paid search is NOT DEAD and it can still help you drive revenue efficiently provided it's done the right way. You will learn how to make your campaigns more efficient in 10 simple steps.

We talk about:

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