The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

By Anand Nambiar | B2B Marketing Leader and AdvisorBusinessMarketing
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The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies. episodes

  • E03 - Employee Advocacy Program

    In this episode, we dive into the need to have an Employee advocacy program and how you can build one for your organisation. We will also go through the employee advocacy program that we recently built at Oneflow.


    We talk about:

    • Why we need an Employee Advocacy Program
    • Ideal Employee Advocacy Program that you can build for your organisation
    • Best Practices


      • Some Important Stats/Links:

      • Company branded posts has a 600% more reach when shared by employees (adding their own perspective to it), compared to posting it from a company handle.
      • Tools that can help you : Shield.app


        • Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.


        Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!


        Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1⁠

        8 min
      • E02 - Lean & powerful MarTech can give you the competitive advantage you need

        In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.


        We talk about:

        • Lean MarTech with example of some tools
        • Ideal MarTech cost %


          • Some Important Stats/Links:

          • Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.


            • Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.


            Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!


            Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1⁠

            17 min
          • E01 - Unlocking Growth with Linkedin Ads

            In this episode, we dive into the powerful world of LinkedIn Ads and how you can use them to unlock growth for your business.


            We talk about:

            • Ideal Campaign Structure
            • Best Practices, Creatives, Do's & Don'ts
            • How to measure impact of LinkedIn campaigns


              • Some Important Stats/Links:

              • Tools that can help you : Hockeystack for customer journey mapping & attribution. Midjourney for AI design generation.


                • Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.


                Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!


                Follow me on LinkedIn : linkedin.com/in/anandnambiar1

                18 min

              About The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

              From the publisher's feed

              Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle?