The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)


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In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).


We talk about:

  • The pros & cons of PLG and SLG
  • The challenges companies face with each model
  • Why some companies fail with PLG
  • When you should stay away from PLG
  • How to Balance PLG & SLG (Hybrid Model)


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The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.By Anand Nambiar | B2B Marketing Leader and Advisor