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E13 – Event Marketing: Crafting Impactful Events That Build Brand Awareness, Grow Community, and Drive Pipeline with Christian Dina, CEO of Tekpon Awards
In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.
Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.
In this episode, we talk about
- How should events fit into the overall GTM strategy for a SaaS company?
- Are awards/events mainly a branding play or can they also directly influence pipeline?
- What are the best ways to measure ROI from events — beyond MQLs and attendance?
- How do you attract the right audience rather than just anyone?
- What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
- How do you see the future of B2B event marketing evolving with AI and personalisation?
Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.
Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!
Follow me on LinkedIn : linkedin.com/in/anandnambiar1
Follow Cristan on Linkedin : linkedin.com/in/cristiandinaa
View all episodes
By Anand Nambiar | B2B Marketing Leader and AdvisorIn this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.
Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.
In this episode, we talk about
- How should events fit into the overall GTM strategy for a SaaS company?
- Are awards/events mainly a branding play or can they also directly influence pipeline?
- What are the best ways to measure ROI from events — beyond MQLs and attendance?
- How do you attract the right audience rather than just anyone?
- What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
- How do you see the future of B2B event marketing evolving with AI and personalisation?
Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.
Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!
Follow me on LinkedIn : linkedin.com/in/anandnambiar1
Follow Cristan on Linkedin : linkedin.com/in/cristiandinaa