In this episode, I sit down with Stacey Moore—founder of Hot Goss and the creative mind behind the AI assistant Sassy—for a real, unfiltered conversation about authenticity, AI, and how the two can (actually) work together in modern content creation.

Stacey and I are both longtime marketers who’ve seen firsthand how the digital landscape keeps shifting—and how tempting it can be to either fear AI or use it as a shortcut. One thing I’ve come to terms with is that AI isn’t here to replace human creativity. It’s here to amplify it.

We dig into how to use tools like Sassy and ChatGPT as collaborative partners, not crutches—especially when it comes to content strategy, storytelling, and repurposing work without losing your voice. We also talk about what it looks like to stay human in a world that’s moving faster than ever, and why the real magic still comes from human insight, emotion, and expertise.

If you’ve been wondering how to use AI without selling your soul (or sounding like a robot), this episode is for you.

Key Takeaways:

• AI can enhance rather than diminish authentic expression
• Expert knowledge remains crucial for high-quality content
• Mindful observation can generate valuable content ideas
• Different contexts require different authentic expressions
• AI tools should be used intentionally and responsibly
• Self-reflection can be enhanced through AI interaction
• Content creation should focus on adding value to audience
• Professional expertise combined with AI produces best results

Hot Goss: https://hotgoss.wtf/

Stacey Moore on LinkedIn: https://www.linkedin.com/in/thestaceymoore/

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