The CANDID Content Revolution

In this episode, I get real about my own struggle with authenticity in a world that rewards performance. I talk about how easy it is—especially for brands and creators—to say the right things without actually living them. You know the type: the corporate wall art with “Integrity” in bold letters, or the rainbow logo that disappears on July 1st.

But I also turn the mirror on myself. I share what it’s been like to wrestle with my own consistency online—the times I’ve gone quiet, the moments I’ve second-guessed whether I was being “real enough,” and the tension between wanting to inspire and needing to protect my peace.

Ultimately, I’ve learned that powerful content always costs something. Whether it’s your time, your vulnerability, or your comfort, truly meaningful work asks something of you.

So I’m breaking down a practical framework to help you tell the difference between performative and powerful content—along with a few questions you can ask yourself before you hit “post.” Because authenticity isn’t about a single statement or campaign; it’s about consistent action behind your values, long after the moment stops trending.

Key Takeaways

• Evaluate content through the lens of personal or brand values
• Accept that authentic content requires personal investment
• Build trust through consistent online and offline behavior
• Focus on audience needs rather than algorithmic engagement
• Prepare for potential vulnerability in authentic content
• Maintain long-term commitment to stated values
• Question motivations before posting content

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

In this special episode, I sit down with my daughter Addison for a candid, late-summer conversation at a cozy little hotel before she heads off to college. What unfolds is one of the most eye-opening, heartfelt chats I’ve had about the way Gen Z navigates social media—with clarity, nuance, and a surprising amount of wisdom.

Addison breaks down how she uses each platform with intention: Instagram is her highlight reel, documenting major life milestones. VSCO? That’s where she casually drops her everyday moments. And TikTok? It’s her search engine. From figuring out how to set up her MacBook to learning about RED-S (a health condition that affects athletes), Addison explains how real people sharing real content helped her prep for college and take ownership of her health.

What struck me most was her view on authenticity. She craves content that feels human—not polished, not scripted. The kind where someone sets up their phone, flips the camera, and walks you through what’s actually working for them. She even talks about being inspired by a high school classmate who shares her routine and wellness journey online—not for clout, but for connection.

We also touch on the mental health side of things. Addison shares that while social media can have its pitfalls (especially when the scroll goes on too long), it’s mostly been a positive force for her. It’s where she’s found information, relatability, and even the courage to embrace the parts of herself she used to hide (hello, pink everything).

This isn’t just a mom-daughter bonding session—it’s a real look into how young adults are reclaiming social media as a tool for self-expression, support, and actual learning. And honestly? We could all take notes.

Key Takeaways

• Gen Z uses TikTok as a primary search engine for practical information
• Authentic, user-generated content is more valuable than professional content
• Social media can be a powerful educational tool when used thoughtfully
• Different platforms serve distinct purposes for Gen Z
• Personal connection to content creators increases engagement
• Traditional marketing approaches may not resonate with Gen Z
• Social media can facilitate health education and awareness

Guest Links:

Instagram: https://www.instagram.com/addisonenfield/

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

What if your thought leadership didn’t start with tactics—or someone else’s template—but with

you?

In this conversation, strategist and coach Macy Robison shares her Resonant Thought

Leadership System: a humane, diagnostic approach to uncovering your authentic authority

and building a platform that sounds like you.

We talk about the difference between frameworks and the broader stack of transformational IP

(principles, practices, processes, and frameworks), why so many creators get stuck copying

what worked for someone else, and how to find the “singer’s formant” in your brand—a signal

that cuts through the noise without shouting. Macy offers permission to try on other models

(yes, covers before originals), while still crafting work that’s unmistakably yours.

You’ll hear:

• Why “be authentic” isn’t enough—and where to start instead.
• Principles vs. practices vs. processes vs. frameworks (and which ones you naturally
• create).
• The Kelly Clarkson “covers to originals” analogy for developing your voice.
• When copying tactics backfires—and how to adapt them to your strengths.
• The “singer’s formant” of thought leadership: cutting through without getting louder.
• A live mini-read of Tami’s archetype results (Wisdom Writer + Research Innovator +
• Digital Learning Architect).
• Practical ways to publish with nuance when you hate “performative authenticity.”

Timestamps (approximate)

00:00 — Why we hoard frameworks (and what to do instead)

07:20 — Covers before originals: permission to try on

14:30 — Principles, practices, processes, frameworks: what’s the difference?

24:15 — When a great course doesn’t sell (and the pivot that did)

36:40 — Archetypes: how you naturally express ideas

47:10 — Authenticity that resonates (not performative)

56:00 — Your next three moves

Links

Macy’s quiz: macyrobison.com/quiz

Macy’s podcast: Own Your Impact

Macy on LinkedIn: https://www.linkedin.com/in/macyrobison/

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

Video content doesn’t have to be complicated—or cringey. In this episode, Jenna Redfield, video strategist and founder of Red Thread Studio, breaks down how to show up on camera with clarity, confidence, and content that actually converts.

With a background in film production and a heart for making things easier (not harder), Jenna shares how she helps business owners batch professional video content in just four hours—without losing authenticity or burning out.

We talk about the difference between being “real” and being unfiltered, how to structure content for long-term discoverability (hi, YouTube search), and why going viral isn’t the goal—but being memorable is. Plus, Jenna shares what a viral TikTok taught her about intentional visibility.

Whether you’re camera-shy, content-weary, or ready to finally put your face (strategically) on your brand, this conversation is a must-listen.

You’ll hear about:

• How to show up on video without oversharing
• Jenna’s interview-style approach that puts clients at ease
• The ROI of searchable content vs. short-term trends
• Why “done is better than perfect” (especially on YouTube)
• Practical tips for memorable personal branding

This is your permission slip to do video your way—with strategy, simplicity, and just enough polish to be proud of.

Guest Links:

LinkedIn: https://www.linkedin.com/in/jennaredfield/

Substack: https://jennaredfield.substack.com/

TikTok: https://www.tiktok.com/@jennaredfield

Tami’s interview on Jenna’s podcast: https://youtu.be/Qpkk2YT8ltc?feature=shared

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

In this episode of the Candid Content Revolution, I got to sit down with my longtime friend Annmarie Boyle—entrepreneur, content creator, and now romance novelist—for one of those conversations that goes deep fast.

We talked about the intersection of authenticity and storytelling—and how fiction, even though it’s technically “made up,” can be one of the most honest things we create. It has the power to crack us open and help us connect in ways that feel realer than real.

Annmarie shared what it was like to shift from copywriter to novelist—and how that pivot completely changed her relationship with “authentic” communication. Spoiler: it’s not about telling everything. It’s about telling the truth behind what you do choose to share.

We also got into how the pressure to perform (hello, metrics and algorithms) can pull us away from what actually matters. The real magic? It’s in the intention. The emotional resonance. The why behind the post.

Authenticity isn’t a formula. It’s a feeling. And when we let that lead, connection follows.

Key Takeaways:

• Focus on intention rather than metrics when creating content
• Use fiction as a tool for self-reflection and growth
• Allow consistency to align with your natural rhythm
• Trust that authentic content will find its audience
• Consider emotional truth over complete transparency
• Create boundaries that allow for authentic sharing while maintaining privacy

Links:

Annmarie’s Insta: annmarieboyleauthor

The Plot Line: https://annmarieboyle.substack.com/

Website: https://annmarieboyleshop.com/

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

In this episode, I sit down with Stacey Moore—founder of Hot Goss and the creative mind behind the AI assistant Sassy—for a real, unfiltered conversation about authenticity, AI, and how the two can (actually) work together in modern content creation.

Stacey and I are both longtime marketers who’ve seen firsthand how the digital landscape keeps shifting—and how tempting it can be to either fear AI or use it as a shortcut. One thing I’ve come to terms with is that AI isn’t here to replace human creativity. It’s here to amplify it.

We dig into how to use tools like Sassy and ChatGPT as collaborative partners, not crutches—especially when it comes to content strategy, storytelling, and repurposing work without losing your voice. We also talk about what it looks like to stay human in a world that’s moving faster than ever, and why the real magic still comes from human insight, emotion, and expertise.

If you’ve been wondering how to use AI without selling your soul (or sounding like a robot), this episode is for you.

Key Takeaways:

• AI can enhance rather than diminish authentic expression
• Expert knowledge remains crucial for high-quality content
• Mindful observation can generate valuable content ideas
• Different contexts require different authentic expressions
• AI tools should be used intentionally and responsibly
• Self-reflection can be enhanced through AI interaction
• Content creation should focus on adding value to audience
• Professional expertise combined with AI produces best results

Hot Goss: https://hotgoss.wtf/

Stacey Moore on LinkedIn: https://www.linkedin.com/in/thestaceymoore/

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

In this episode, Missy Boser and I talk about the messy, beautiful intersection of authenticity, anxiety, and leadership.

Missy’s story is powerful — she started her journey as a successful health and wellness blogger, openly sharing her 100-pound weight loss and passion for running. But in 2014, long before mental health was part of the mainstream conversation, she made the bold decision to speak publicly about her struggles with anxiety.

Then, during a winter run, everything changed. Missy suffered a serious accident that led to a traumatic brain injury and a long, challenging recovery. That experience forced her to slow down, reevaluate her priorities, and completely reframe how she approached both life and leadership.

Today, as a healthcare tech leader managing three teams, Missy champions the belief that showing up as your full, human self at work isn’t just allowed — it’s essential. She talks openly about how authenticity takes practice, how vulnerability is a leadership strength, and how professional and personal growth are far more intertwined than we sometimes want to admit.

Key Takeaways

✨ Authenticity isn’t a destination — it’s something you build through small, brave moments of practice.

✨ Your personal challenges can actually become your greatest professional strengths.

✨ The best networking doesn’t start with a pitch — it starts with genuine curiosity.

✨ Vulnerability isn’t a weakness — it’s what builds true trust with your team and community.

✨ Your social media (and your brand) should reflect your real values and real energy.

✨ Growth almost always feels uncomfortable — and that's often a sign you're doing something brave.

✨ Talking openly about mental health can inspire, lead, and create spaces where others feel seen.

This conversation is for anyone who’s ever wondered if their struggles disqualify them from leadership, or if it’s really possible to lead and build a brand while being fully yourself.

Connect with Missy on LinkedIn: https://www.linkedin.com/in/melissaboser/

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

Hey Friend, Tami here!

This one's just me, and I’m going unfiltered. (Someone suggested calling this ‘Tami Unhinged,’ but we’re not quite there yet. 😂)

I’ve been researching how authenticity impacts not just our marketing but our mental and even physical health—and let’s just say, it’s a game-changer. The truth is, showing up as a polished, filtered version of yourself might actually be causing more stress than just being real. Who knew?

In this solo episode, I break down:

✅ Why showing up online as your real self reduces stress (yes, there’s science behind this)

✅ How filtering yourself to fit expectations creates an exhausting mental load

✅ The difference between curated and connected content—and why personal stories matter

✅ The cognitive dissonance theory (a fancy way of saying why it feels weird to change)

✅ Why LinkedIn data proves that personal, human posts outperform thought leadership every time

We all know that persona fatigue is real. If you’ve ever typed out a post, hesitated, then deleted it because it felt too much or off-brand, this episode is for you. Let’s break the cycle.

So, ready to post something that actually sounds like you? Hit play!

Here's that research link I mentioned in the show: https://pmc.ncbi.nlm.nih.gov/articles/PMC7538578/

PS:

💬 DM me: What’s the biggest struggle you have with showing up authentically online? I’d love to hear your thoughts.

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

In this episode, I sit down with Amy Schutte – brand strategist, messaging expert, and founder of Hudson & Co. – to talk about the power of owning your story and showing up online with intention. Amy shares her journey of personal growth, the evolution of her brand, and how she’s learned to align her content with her deeper purpose or as we call them – the hills you're willing to die on!

We get real about the energetic signature of your content, how to navigate vulnerability in a way that feels safe and authentic, and the difference between meaningful advocacy and just adding to the online noise.

PLUS - we'll give you actionable tips you can use to check if your post is going to land the way it should.

If you've ever questioned how much to share or struggled with balancing your personal values with your brand’s message, this episode is for you.

✅ Your content carries energy—be intentional about what you put into the world.

✅ Authenticity is a muscle—the more you use it, the easier it gets.

✅ Not every belief needs a post—ask yourself if it aligns with your core message.

✅ Your social media is part of your legacy—what will people remember?

✅ You’re always co-creating—your posts inspire and shape conversations beyond what you can see.

Ready to show up online in a way that’s aligned, impactful, and sustainable? Hit play now!

🔗 Connect with Amy on Instagram: @amyschutte_

🔗 Connect with Amy on LinkedIn: https://www.linkedin.com/in/amyschuttemarketingcoach/

🔗 Visit Amy’s Website: hudsonandco.co

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com

Hey Friend, Tami here!

In this episode, I sit down with Jamie Taets. Jaime is not only the Founder and CEO of Keystone Group International, but an author, public speaker, podcast host – and leader on a mission to help others get unstuck, break through their boundaries and fulfill their true potential.

We talk about the power of showing up authentically as a leader, the challenge of balancing personal and professional stories online, and why vulnerability—when done with intention—is a game-changer.

Jamie shares her journey of embracing personal storytelling on social media, including moments of doubt, major mindset shifts, lessons on what kind of posts inspire – and how her posts have sparked real connections and expanded her personal brand.

If you've ever struggled with the fear of sharing too much or wondered how personal you should get online, this conversation is for you.

✅ Vulnerability creates impact—sharing your truth can inspire others.

✅ Post from the scar, not the wound—let your stories come from a place of reflection.

✅ Intention matters—authenticity isn’t about oversharing; it’s about purpose.

✅ Your online presence should mirror who you are in real life.

✅ Social media is a ripple effect—you never know who needs your message.

Ready to dig in and learn how to share your story in a way that feels real and resonates? Hit play now!

🔗 Jamie’s Website

🔗 Jamie on LinkedIn

🔗Jamie on Instagram

🔗 Keystone Group International

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com