In this episode of the Candid Content Revolution, I got to sit down with my longtime friend Annmarie Boyle—entrepreneur, content creator, and now romance novelist—for one of those conversations that goes deep fast.

We talked about the intersection of authenticity and storytelling—and how fiction, even though it’s technically “made up,” can be one of the most honest things we create. It has the power to crack us open and help us connect in ways that feel realer than real.

Annmarie shared what it was like to shift from copywriter to novelist—and how that pivot completely changed her relationship with “authentic” communication. Spoiler: it’s not about telling everything. It’s about telling the truth behind what you do choose to share.

We also got into how the pressure to perform (hello, metrics and algorithms) can pull us away from what actually matters. The real magic? It’s in the intention. The emotional resonance. The why behind the post.

Authenticity isn’t a formula. It’s a feeling. And when we let that lead, connection follows.

Key Takeaways:

• Focus on intention rather than metrics when creating content
• Use fiction as a tool for self-reflection and growth
• Allow consistency to align with your natural rhythm
• Trust that authentic content will find its audience
• Consider emotional truth over complete transparency
• Create boundaries that allow for authentic sharing while maintaining privacy

Links:

Annmarie’s Insta: annmarieboyleauthor

The Plot Line: https://annmarieboyle.substack.com/

Website: https://annmarieboyleshop.com/

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com