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E14 | Gen Z Social Media Habits: A Mother-Daughter Discussion on Authenticity and Platform Usage
In this special episode, I sit down with my daughter Addison for a candid, late-summer conversation at a cozy little hotel before she heads off to college. What unfolds is one of the most eye-opening, heartfelt chats I’ve had about the way Gen Z navigates social media—with clarity, nuance, and a surprising amount of wisdom.
Addison breaks down how she uses each platform with intention: Instagram is her highlight reel, documenting major life milestones. VSCO? That’s where she casually drops her everyday moments. And TikTok? It’s her search engine. From figuring out how to set up her MacBook to learning about RED-S (a health condition that affects athletes), Addison explains how real people sharing real content helped her prep for college and take ownership of her health.
What struck me most was her view on authenticity. She craves content that feels human—not polished, not scripted. The kind where someone sets up their phone, flips the camera, and walks you through what’s actually working for them. She even talks about being inspired by a high school classmate who shares her routine and wellness journey online—not for clout, but for connection.
We also touch on the mental health side of things. Addison shares that while social media can have its pitfalls (especially when the scroll goes on too long), it’s mostly been a positive force for her. It’s where she’s found information, relatability, and even the courage to embrace the parts of herself she used to hide (hello, pink everything).
This isn’t just a mom-daughter bonding session—it’s a real look into how young adults are reclaiming social media as a tool for self-expression, support, and actual learning. And honestly? We could all take notes.
Key Takeaways
- Gen Z uses TikTok as a primary search engine for practical information
- Authentic, user-generated content is more valuable than professional content
- Social media can be a powerful educational tool when used thoughtfully
- Different platforms serve distinct purposes for Gen Z
- Personal connection to content creators increases engagement
- Traditional marketing approaches may not resonate with Gen Z
- Social media can facilitate health education and awareness
Guest Links:
Instagram: https://www.instagram.com/addisonenfield/
- Find me on LinkedIn: LinkedIn
- Find me on Instagram: @tamienfield
- Visit my website: brandyourselfconsulting.com
View all episodes
By Tami EnfieldIn this special episode, I sit down with my daughter Addison for a candid, late-summer conversation at a cozy little hotel before she heads off to college. What unfolds is one of the most eye-opening, heartfelt chats I’ve had about the way Gen Z navigates social media—with clarity, nuance, and a surprising amount of wisdom.
Addison breaks down how she uses each platform with intention: Instagram is her highlight reel, documenting major life milestones. VSCO? That’s where she casually drops her everyday moments. And TikTok? It’s her search engine. From figuring out how to set up her MacBook to learning about RED-S (a health condition that affects athletes), Addison explains how real people sharing real content helped her prep for college and take ownership of her health.
What struck me most was her view on authenticity. She craves content that feels human—not polished, not scripted. The kind where someone sets up their phone, flips the camera, and walks you through what’s actually working for them. She even talks about being inspired by a high school classmate who shares her routine and wellness journey online—not for clout, but for connection.
We also touch on the mental health side of things. Addison shares that while social media can have its pitfalls (especially when the scroll goes on too long), it’s mostly been a positive force for her. It’s where she’s found information, relatability, and even the courage to embrace the parts of herself she used to hide (hello, pink everything).
This isn’t just a mom-daughter bonding session—it’s a real look into how young adults are reclaiming social media as a tool for self-expression, support, and actual learning. And honestly? We could all take notes.
Key Takeaways
- Gen Z uses TikTok as a primary search engine for practical information
- Authentic, user-generated content is more valuable than professional content
- Social media can be a powerful educational tool when used thoughtfully
- Different platforms serve distinct purposes for Gen Z
- Personal connection to content creators increases engagement
- Traditional marketing approaches may not resonate with Gen Z
- Social media can facilitate health education and awareness
Guest Links:
Instagram: https://www.instagram.com/addisonenfield/
- Find me on LinkedIn: LinkedIn
- Find me on Instagram: @tamienfield
- Visit my website: brandyourselfconsulting.com