What if your thought leadership didn’t start with tactics—or someone else’s template—but with

you?

In this conversation, strategist and coach Macy Robison shares her Resonant Thought

Leadership System: a humane, diagnostic approach to uncovering your authentic authority

and building a platform that sounds like you.

We talk about the difference between frameworks and the broader stack of transformational IP

(principles, practices, processes, and frameworks), why so many creators get stuck copying

what worked for someone else, and how to find the “singer’s formant” in your brand—a signal

that cuts through the noise without shouting. Macy offers permission to try on other models

(yes, covers before originals), while still crafting work that’s unmistakably yours.

You’ll hear:

• Why “be authentic” isn’t enough—and where to start instead.
• Principles vs. practices vs. processes vs. frameworks (and which ones you naturally
• create).
• The Kelly Clarkson “covers to originals” analogy for developing your voice.
• When copying tactics backfires—and how to adapt them to your strengths.
• The “singer’s formant” of thought leadership: cutting through without getting louder.
• A live mini-read of Tami’s archetype results (Wisdom Writer + Research Innovator +
• Digital Learning Architect).
• Practical ways to publish with nuance when you hate “performative authenticity.”

Timestamps (approximate)

00:00 — Why we hoard frameworks (and what to do instead)

07:20 — Covers before originals: permission to try on

14:30 — Principles, practices, processes, frameworks: what’s the difference?

24:15 — When a great course doesn’t sell (and the pivot that did)

36:40 — Archetypes: how you naturally express ideas

47:10 — Authenticity that resonates (not performative)

56:00 — Your next three moves

Links

Macy’s quiz: macyrobison.com/quiz

Macy’s podcast: Own Your Impact

Macy on LinkedIn: https://www.linkedin.com/in/macyrobison/

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com