The CANDID Content Revolution

E8 | Why Your Filtered Online Persona Is Exhausting You...And How To Fix It!


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Hey Friend, Tami here!


This one's just me, and I’m going unfiltered. (Someone suggested calling this ‘Tami Unhinged,’ but we’re not quite there yet. 😂)


I’ve been researching how authenticity impacts not just our marketing but our mental and even physical health—and let’s just say, it’s a game-changer. The truth is, showing up as a polished, filtered version of yourself might actually be causing more stress than just being real. Who knew?


In this solo episode, I break down:

✅ Why showing up online as your real self reduces stress (yes, there’s science behind this)

✅ How filtering yourself to fit expectations creates an exhausting mental load

✅ The difference between curated and connected content—and why personal stories matter

✅ The cognitive dissonance theory (a fancy way of saying why it feels weird to change)

✅ Why LinkedIn data proves that personal, human posts outperform thought leadership every time

We all know that persona fatigue is real. If you’ve ever typed out a post, hesitated, then deleted it because it felt too much or off-brand, this episode is for you. Let’s break the cycle.

So, ready to post something that actually sounds like you? Hit play!

Here's that research link I mentioned in the show: https://pmc.ncbi.nlm.nih.gov/articles/PMC7538578/


PS:

💬 DM me: What’s the biggest struggle you have with showing up authentically online? I’d love to hear your thoughts.


  • Find me on LinkedIn: LinkedIn
  • Find me on Instagram: @tamienfield
  • Visit my website: brandyourselfconsulting.com
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The CANDID Content RevolutionBy Tami Enfield