In this episode, I get real about my own struggle with authenticity in a world that rewards performance. I talk about how easy it is—especially for brands and creators—to say the right things without actually living them. You know the type: the corporate wall art with “Integrity” in bold letters, or the rainbow logo that disappears on July 1st.

But I also turn the mirror on myself. I share what it’s been like to wrestle with my own consistency online—the times I’ve gone quiet, the moments I’ve second-guessed whether I was being “real enough,” and the tension between wanting to inspire and needing to protect my peace.

Ultimately, I’ve learned that powerful content always costs something. Whether it’s your time, your vulnerability, or your comfort, truly meaningful work asks something of you.

So I’m breaking down a practical framework to help you tell the difference between performative and powerful content—along with a few questions you can ask yourself before you hit “post.” Because authenticity isn’t about a single statement or campaign; it’s about consistent action behind your values, long after the moment stops trending.

Key Takeaways

• Evaluate content through the lens of personal or brand values
• Accept that authentic content requires personal investment
• Build trust through consistent online and offline behavior
• Focus on audience needs rather than algorithmic engagement
• Prepare for potential vulnerability in authentic content
• Maintain long-term commitment to stated values
• Question motivations before posting content

• Find me on LinkedIn: LinkedIn
• Find me on Instagram: @tamienfield
• Visit my website: brandyourselfconsulting.com