📲 Watch on YouTube Here - https://youtu.be/-wLRtic81zc

Connect with Shir Here - http://www.instagram.com/shirshelef

⭐️Apply to Work 1-on-1 with Sav Here - https://savschaffer.com/elevation-mentorship-basic-app-page

Savannah Schaffer hosts Shir, a Bay Area business mentor and host of the After You Decide podcast, to discuss the internal shifts required to build a public brand and attract aligned clients. Shir shares how she initially resisted coaching support, sat on dozens of unposted drafts, and had to release perfectionism, fear of judgment, and an old identity as a travel content creator to show up as a coach online. They explore taking action over collecting information, focusing on impact and client quality rather than numbers, and trusting the ability to pivot. Shir describes engagement dropping after her pivot but attracting more aligned, long-term clients by sharing real, contextual content and building relationships through genuine conversation. Savannah also invites listeners to apply for two 1:1 mentorship spots.

00:00 Welcome and Teaser

01:19 Meet Shir

03:03 What Shir Does

05:26 How They Connected

08:53 Being Seen Online

11:55 Drafts to Action

16:01 Big Dreams and Impact

20:00 Confidence and Ripple Effects

23:07 Letting Go of Old Identity

25:58 Impact Over Numbers

27:20 Letting Go of Metrics

27:49 Aligned Clients Over Money

30:56 Pivoting Without Quitting

31:56 You Are The Gift

33:47 Guacamole Confidence Mindset

35:13 Mentorship Invitation

36:41 Resistance To Reinvention

38:43 Imperfect Action Steps

40:30 Vulnerability Attracts Clients

45:09 Connection Not Cold Selling

48:02 Two Paths Grounded Growth

50:19 Everything You Need Is Here

53:21 Closing Takeaways And Thanks