In this episode, we’re sitting down with Chris Creech of The Glass Jug Beer Lab out of Durham, NC, to uncover how they’ve stayed ahead of industry trends and built a loyal community. Starting as a humble bottle shop in 2014—just after North Carolina eased growler regulations to allow retail stores to fill them—Glass Jug has grown into a powerhouse with two locations, a 3.5 bbl brewery, and a bottle shop that carries an impressive 600 SKUs at any given time!

Highlights include:

• A surprise beverage category that’s stealing the spotlight (and boosting profits)
• How to turn your taproom into the local hangout with community-focused experiences
• Why thinking beyond beer might be your best move in 2025

We also explore Glass Jug’s distribution strategy, how they’re navigating flattening craft beer growth, and why reinvesting in your space could be the key to long-term success.

Curious? Pour yourself a pint, hit play, and get inspired!

The Glass Jug Beer Lab Website
The Glass Jug Beer Lab Instagram

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