Ben & Jay are joined by Michele Hansen, author of Deploy Empathy, A Practical Guide to Interviewing Customers.  Michele is co-founder of Geocodio, an indie SaaS, and co-host of the Software Social podcast.  Hear about Michele's journey from sending interview tips to founders by email to a newsletter to a book, her aspiration for the book, and about being a fan of Jobs to be Done.

All Things Twitter:
Michele Hansen
Deploy Empathy
Software Social podcast
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

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