Ben and Jay welcome back the one and only Bob Moesta for a record 4th episode.  Bob is a founding father of Jobs to Be Done theory, CEO of The ReWired Group (which has a great new website) and author of the recently published Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs.  Hear Bob talk about why he wrote the book, a couple of non-JTBD topics from the book, and what he's focusing on in his remaining 1,890 days.  Yes, it's morbid, but it will be explained.  And hopefully it's much longer than that.

Learn about another of Bob's mentor's, David T. Lord here, and his book The Visual System of Work here.

All Things Twitter, while it lasts:
Bob Moesta
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

For our penultimate episode of 2022, we interview Perry Klebahn about his soon-to-be-published book Ideaflow: The Only Business Metric that Matters, co-authored with Jeremy Utley. Perry is an Adjunct Professor and Director of Executive Education at the Hasso Plattner Institute of Design--the d.school--at Stanford University. Prior to his role at the d.school, Perry was CEO of Timbuk2 and COO of Patagonia. He's also an avid surfer.

Perry posits that innovation is not an event, a workshop, a sprint, or a hackathon, but rather the result of mastering ideaflow. Put simply, ideas / time = ideaflow. When applied, ideaflow is an effective approach to problem-solving that reduces effort, minimizes risk, and magnifies results. To illustrate this concept, Perry shares personal stories of when he has (and hasn't) applied ideaflow to gnarly business problems, and how he, Jeremy, and the d.school team promulgate this approach to their students, startups, and large corporations. 

"Once you fully understand what ideas are, where they come from, and how to separate the winners from the losers, you can finally put that lightning rod down and start making lightning."

Pre-order Ideaflow today and learn more by visiting ideaflow.design/.

On Twitter:
@SherpaPod
@JayGerhart
@TheBenReport
@jeremyutley

Support the show

Ben & Jay reconnect with a former colleague and friend of innovation, Mona Baset, Vice President, Digital Services at Intermountain Healthcare.   During her career prior to Intermountain, Mona has held a variety of leadership positions in marketing and technology at Atrium Health and Bank of America.  While at Atrium Health, she participated in the very first cohort of the Innovation Engine's Catalyst Program, a hands-on design thinking course featured in Episode 35: Catalyzing an Environment of Innovation.  Today, Mona leads digital engagement strategy and transformation, including the development and implementation of the digital technology road map at one of the country's leading and most respected health care systems.  Hear Mona talk about her career journey, enhancing the health care consumer experience, and the importance of design thinking in her approach.

All Things Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire.  Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing.  Classical music audiences have declined nearly 50% since 1997.  Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them. 

The Art of Relevance by Nina Simon

All Things Twitter:
Ruth Hartt
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation.  Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn.  He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-To-Be-Done Philosophy and co-host the the Product Quest podcast.

Hear Scott talk about why he views Jobs to Be Done as a philosophy, why value propositions present us with a paradox, and his attempt to break JTBD through a dialogue about chicken wings and chicken tenders.

Alchemy - the Rory Sutherland book Scott references

All Things Twitter:
Scott Burleson (@newproductdog)
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

Ben & Jay venture into technology, invention and intrapreneurship with Kapil Kane, Director of Innovation for Intel Corporation in China.  Kapil co-founded and leads GrowthX, an award-winning corporate - startup accelerator that has launched multiple new businesses generating $400M+ in projected revenues through bottoms-up innovations in areas of AI, IOT, 5G & new silicon technology.  Hear about how Kapil developed this platform for inventors, as well as his experiences at Apple in the days of Steve Jobs.

View Kapil's TEDx talk

The Sherpas on Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

Ben & Jay are joined by Michele Hansen, author of Deploy Empathy, A Practical Guide to Interviewing Customers.  Michele is co-founder of Geocodio, an indie SaaS, and co-host of the Software Social podcast.  Hear about Michele's journey from sending interview tips to founders by email to a newsletter to a book, her aspiration for the book, and about being a fan of Jobs to be Done.

All Things Twitter:
Michele Hansen
Deploy Empathy
Software Social podcast
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

Ben & Jay are joined by Kyushik Nam, an MFA candidate in Design Management at the Savannah College of Art & Design.  Kyushik was mentored by our teammate Isabelle Magnin for his master's thesis.  This episode is a great opportunity to hear about the design process from the perspective of a student on a live project, making a difference from individuals struggling to manage Type 2 diabetes.  Kyushik not only brings insights and perspective from his graduate work, but from his professional experiences with Michelin, Gulfstream Aerospace, and Google.

All Things Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

Ben & Jay welcome a multi-industry innovation hall of famer, Roy Rosin, Chief Innovation Officer at UPenn Health System.  Roy leads The Center for Health Care Innovation, which facilitates the rapid, disciplined development, testing, and implementation of new strategies to reimagine health care delivery for dramatically better patient outcomes, value, and experience.  The Center comprises four coordinated teams – the Acceleration Lab, the Center for Digital Health, the Nudge Unit, and Way to Health.  Prior to going UPenn, Roy worked 18 years at Intuit, becoming its first innovation leader, building a highly regarded innovation culture.

Hear Roy cover a range of topics including his approach at UPenn, his passion for behavioral economics and what he learned from Scott Cook at Intuit.

All Things Twitter:
Roy Rosin
The Center for Health Care Innovation
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show

Ben & Jay talk with demographic futurist Bradley Schurman, founder & CEO of the research and advisory firm The Super Age and author of a fascinating book by that name.  Brad spent a significant portion of his career with AARP as a Senior Advisor and Global Director for Partnerships and Strategic Engagements.  He specializes in helping organizations understand the challenges and harness the opportunities of demographic change with a focus on population aging.  Adults have grown-up. Today, they represent the fastest growing group of workers and consumers in the world. They are superagers; a social and economic force unlike any other.  Bradley speaks regularly at thought leader forums around the world, and has advised national governments and major business on their longevity strategies.

The Super Age

Video: Nagoro, Japan - Valley of the Dolls

All Things Twitter:
The Super Age
Bradley Schurman
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show