In this episode of The True Craft Podcast, we sit down with Dan Callender, co-founder of Salty Turtle Beer Company out of Surf City, NC. We kick things off with a recap of CBC in Indianapolis! (Shoutout to the BA for organizing a conference that put a huge spotlight on learning and connection). Dan then walks us through Salty Turtle’s origin story, how they’ve strategically scaled, and why being nimble in 2025 looks a little different than it used to. We touch on a little bit of everything: taproom efficiency, distribution strategy, sales experience, and how a single spreadsheet can change the game.

Highlights include:

• What to watch out for when growing too fast
• Salty Turtle’s definition of “being nimble” in 2025 (and why it starts with spreadsheets...)
• What most breweries get wrong about self-distribution

With insight on what it really takes to run a community-centric brewery in this current age of craft, Dan brings the kind of tactical knowledge that every brewery owner needs to hear. Enjoy the episode!

Links

Salty Turtle Beer Company - Website
Salty Turtle Beer Company - Instagram

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