Your podcast format determines how your voice connects — in real time, in editing, or on camera.

In this episode, Donna Kunde (co-founder of IBGR Network, producer of nearly 14,000 podcasts) and Ben Gioia (3-time international bestselling author) explore three ways to deliver your podcast — Live, Recorded, and Streaming — so you can decide which fits your goals, message, and audience.

Episode Summary

Every influencer sculpts their podcast differently. The “right” format isn’t about what’s easiest — it’s about what helps you show up most authentically and sustainably.

Donna and Ben walk through the benefits and drawbacks of each style, from the raw energy of live broadcasting to the polish of editing and the visibility of video streaming.

Key Takeaways

🔹 Podcast Live: Real, Raw, Relatable

• Feels like radio — one take, full authenticity.
• Builds trust quickly because listeners hear the real you.
• Great for showcasing expertise and building loyal audiences who tune in regularly.
• Drawback: No editing safety net. You must recover gracefully when things go off-script — and that’s part of the magic.
• 💡 Tip: Schedule consistent live times to help listeners “set their clocks” for your show.

🔹 Recorded Podcast: Polished and Flexible

• Record, edit, and refine before publishing.
• Ideal if you prefer structure or want to remove distractions.
• No need to manage live tech issues or guest scheduling challenges.
• Drawback: Less spontaneity and energy than live delivery.
• 💡 Tip: Even when recording, honor your 13-minute structure — it keeps focus and momentum.

🔹 Podcast Streaming: Your Show on Video

• Think Podcast TV: record video simultaneously or stream live.
• Expands reach on YouTube, LinkedIn, and social platforms.
• Creates repurposable assets — video clips, reels, and promos — without extra recording sessions.
• Drawback: More setup and comfort on camera required.
• 💡 Tip: If you’re already comfortable live, streaming multiplies visibility with minimal extra effort.

Why This Matters

Each method develops different skills:

🎧 Live teaches authenticity and recovery.

🎙️ Recorded hones structure and clarity.

📺 Streaming builds visibility and multiplies content.

Choosing intentionally — and testing all three — helps you find your most natural expression as a thought leader.

Action Step (13 Minutes)

✅ Test-drive all three delivery methods.

• Record one episode live, one recorded, and one streamed.
• Compare your comfort level, energy, and connection.
• Choose the method that best supports your season’s promise and audience.

Remember: you can always evolve your format as your influence grows.

Next Steps

Subscribe to follow each week’s 13-minute lesson at influencersformula.com.

Need help choosing or launching your format? Reach out to Donna and Ben through IBGR.info for personalized support and live mentorship.