Your podcast and your book aren’t just content — they’re a way for people to choose you.

This episode shows you how to step into that role with clarity and confidence.

Episode Summary

When someone listens to you week after week, they’re not just gathering information — they’re building trust.

Being “the solution” means offering a clear next step that helps them continue their transformation with you.

This is not about pressure.

It’s about presence, clarity, and leadership.

You’ve already done the work to become someone worth listening to.

Now you’re simply making it easy to continue the relationship.

What We Cover

🔹 The shift from sharing to guiding

🔹 How to become the person listeners naturally think of when they need support

🔹 Why clarity matters more than complexity when you make an offer

🔹 The difference between “selling” and “showing the next step”

🔹 How your podcast + book work together as your authority engine

Key Idea

People invest where they feel understood.

Your podcast already builds that understanding.

Your offer is simply the doorway that lets them go deeper.

You’re not asking for attention.

You’re honoring the relationship that already exists.

Your 13-Minute Action Step

1. Look at your latest episode’s transformation — the specific shift you helped create.
2. Identify one practical next step that someone may want afterward:

• A conversation
• A small group call
• A workshop
• A private consultation

1. Write one sentence that communicates the next step clearly:

“If you’d like support applying this in your own business, here’s where to begin: ____.”

Use that sentence at the end of your next episode.

Simple. Natural. Clear.

Pro Tip

People don’t need more information.

They need you as a guide.

Your job is not to convince.

Your job is to signal the path.

Want Help Becoming the Go-To Solution?

If you’re ready to turn your podcast into the place your audience returns to again and again:

👉 https://influencersformula.com

That’s where you can work with Donna & Ben directly.

Your listeners want a clear path to continue learning from you.

This episode shows you how to make that path simple, natural, and valuable — for them and for your business.

Episode Summary

When your podcast becomes easy to follow, your business becomes easy to say yes to.

This is where monetization stops feeling salesy — because it’s simply the next step in a relationship you’ve already built.

Your listeners already trust your voice.

Now you’ll learn how to organize your content in ways that invite deeper engagement, transformation, and investment — without pushing, pitching, or trying to “sound like a marketer.”

This is your Podcast Profit Playbook in action.

What We Cover

🔹 Why your listeners want a next step

🔹 How to choose the right starting monetization path

🔹 Using conversations and partnerships to expand visibility

🔹 Easy, low-pressure affiliate and collaboration strategies

🔹 Repurposing episodes into tools, workshops, and offers

Key Idea

Monetization isn’t about selling more.

It’s about supporting more.

When you give your audience a clear, structured way to work with you — they’re relieved, not pressured.

You’re not asking for something.

You’re making life easier for them.

Your 13-Minute Action Step

1️⃣ Open your recent show notes (or interactive notes doc).

2️⃣ Choose one recurring idea or transformation theme.

3️⃣ Ask: What is the logical next step someone would want after learning this?

4️⃣ Turn that next step into one simple offer option:

• A short workshop
• A guided worksheet
• A small group conversation
• A private consultation

Start small.

Clarity and consistency build your monetizing muscle.

Pro Tip

Monetization happens faster when your offer is described as:

“Here’s how I can support you next.”

Not:

“Here’s something to buy.”

Same offer.

Different energy.

Different results.

Next Step

If you’d like help designing your podcast monetization path — or want to turn your episodes into offers that feel aligned and effortless:

👉 https://influencersformula.com

That’s where you can work with Donna & Ben directly.

Your voice has power — but only when it feels real, relatable, and consistent.

In this episode, we show you how to speak in a way that keeps listeners coming back.

Episode Summary

A memorable podcast isn’t about being perfect — it’s about being present.

Listeners connect with authenticity, clarity, and emotional resonance.

This episode helps you find and strengthen your voice so your podcast feels like a conversation people want to be part of.

Your message matters. Your story matters.

And when your voice feels natural and grounded, your audience trusts you more — and takes the next step with you.

What We Cover

🔹 The mindset shift from “performing” to connecting

🔹 How to quiet the inner critic and record with confidence

🔹 Using personal stories to create emotional resonance

🔹 The difference between scripting and structuring

🔹 How your voice builds authority — without forcing it

Key Idea

People don’t follow information.

They follow a voice they trust.

You become that voice by speaking the way you actually think — clearly, simply, and with meaning.

Not louder.

Not more polished.

Just more you.

Your 13-Minute Action Step

1️⃣ Choose any one episode you've already recorded.

2️⃣ Listen to just the first 3 minutes.

3️⃣ Notice:

• Where your voice feels natural and grounded
• Where you tighten, rush, or “perform”
• Where a story could make the message more human

4️⃣ Re-record only the first 60 seconds.

Small refinements create big shifts in how you are heard.

Pro Tip

Before recording, say your core message out loud to one imaginary listener — someone you genuinely care about.

Your voice will soften, warm, and connect instantly.

Next Step

If you’d like help strengthening your voice — or crafting a podcast format that feels natural and compelling:

👉 https://influencersformula.com

That’s where you can work with Donna & Ben directly.

Your voice is your advantage.

When your podcast and your book work together, you become the guide your audience trusts — before they ever meet you.

Episode Summary

This episode marks the beginning of your final phase: becoming recognizably you — a voice, a perspective, and a message that stands apart in the market.

Being seen as a unique expert isn’t about being louder, flashier, or more polished.

It’s about clarity, consistency, and knowing exactly who you speak to — and why it matters.

Your podcast carries your voice.

Your book carries your frameworks.

Together, they shape the experience of your audience — and position you as the solution they’ve been searching for.

What We Cover

🔹 Why your personal story is the core of your authority

🔹 How your podcast episodes become chapters in your book

🔹 Why your ideal listener is usually a past version of you

🔹 The importance of a clear season theme and predictable structure

🔹 How repetition builds recognition, trust, and loyalty

Key Idea

Your podcast and your book are not two separate projects.

They are two expressions of the same message — spoken and written.

When your voice and your stories repeat across platforms, you become easy to follow — and impossible to forget.

Your 13-Minute Action Step

1️⃣ Revisit your show notes from the last season.

2️⃣ Highlight:

• Recurring themes
• Phrases you repeat naturally
• Questions your listeners keep asking

3️⃣ These are the chapters of your book — already drafted.

4️⃣ Choose one theme and write a working chapter title.

Your expertise is already on the page — it just needs organization.

Pro Tip

Authority is built through consistency, not volume.

Say one meaningful thing many times — in many places — in your voice.

Next Step

If you want help turning your episodes into a publishable book — or shaping your podcast so it becomes your lead engine:

👉 https://influencersformula.com

That’s where you can work with Donna & Ben directly.

Your podcast deserves to be heard — not just discovered by accident.

At some point, organic growth reaches a limit. That’s when strategic paid promotion expands your audience with intention and precision.

Episode Summary

Up to now, your growth has been organic — showing up, sharing value, connecting with your listeners.

This episode is about stepping into your next level of influence by investing in paid marketing and advertising that puts your podcast in front of the people already searching for what you teach.

Paid promotion isn’t about “boosting reach.” It’s about matching your message with the right listeners — at the right moment — on the platforms they already trust.

This works best after you know your audience and what episodes they respond to most.

What We Cover

🔹 When paid marketing actually makes sense (and when it doesn’t)

🔹 Why your ideal listener is usually a past version of you

🔹 How to find podcast platforms that offer built-in paid advertising

🔹 The difference between broad “audience expansion” vs. targeted placement

🔹 Why starting small gives you better data — and better returns

Key Idea

Paid advertising is most effective after you deeply understand your listener.

Once you know who you’re talking to, paid promotion simply amplifies the connection.

Your 13-Minute Action Step

1️⃣ Create a listener account on several podcast platforms (not just where you host).

Spotify • Apple • Overcast • Pocket Casts • Goodpods • etc.

2️⃣ Pay attention to how ads appear to you as a listener:

• Which ones feel inviting?
• Which ones feel pushy?
• Which ones actually make you curious?

3️⃣ Now sketch your first paid promotion:

• Who is this for?
• What transformation are they looking for?
• Which episode(s) should new listeners start with?

4️⃣ Choose one platform to test with a small budget.

Start with clarity → then amplify.

Want Support While You Scale?

If you’d like guidance shaping your message, designing your listener journey, or choosing the right paid strategy for your show:

👉 https://influencersformula.com

This is where you can work with Donna & Ben — and learn how to grow your podcast with clarity, confidence, and purpose.

A great podcast commercial helps your listeners understand how to take the next step with you.

It builds trust, positions your value, and opens the door for deeper engagement.

Episode Summary

You’ve already done the hard work: defining your message, your promise, and the transformation you help people create.

Your commercial is simply the short version of that — a 30–60 second invitation.

Most podcasters avoid commercials because they feel salesy or complicated.

But a commercial isn’t about pressure — it’s about clarity.

When you clearly articulate who you help and how you help them, the right listeners lean in.

A commercial can:

• Play inside your own episodes
• Be shared on other shows
• Run on radio or streaming stations
• Reinforce your authority — without you needing to be present live

This is how your podcast begins to work for you.

Key Takeaways

🔹 You already have the content.

Your intro + your core message = the foundation of your commercial.

🔹 It’s about invitation, not persuasion.

You’re helping your listener understand the next step, not pushing a sale.

🔹 Keep it simple.

30–60 seconds. Clear problem. Clear promise. Clear path.

🔹 Your voice builds trust.

Use the same tone and presence you use on your show.

🔹 Let the commercial travel.

Run it across episodes, platforms, collaborations, and radio syndication.

Your 13-Minute Action Step

1️⃣ Open your podcast script or episode outline.

2️⃣ Highlight the promise you open your show with.

3️⃣ Rewrite it into a 30–60 second spoken invitation.

4️⃣ Record it in your normal voice — no “presenter voice” required.

5️⃣ Upload it as a pre-roll or mid-roll, or send it to the station for rotation.

Done is better than perfect.

Connection comes through authenticity — not production polish.

Next Step

If you’d like support crafting and distributing your commercial — or want help using your podcast to build your business:

👉 https://influencersformula.com

That’s where you can connect directly with Donna & Ben and get guidance on next-level authority, visibility, and podcast impact.

Syndication is how your podcast reaches new listeners without recording anything new.

If you want to expand your visibility and credibility, this is one of the easiest steps you can take.

Episode Summary

Most podcasters stop at publishing to Apple, Spotify, and YouTube — but your voice can travel farther.

Internet radio stations and global streaming platforms can amplify your message and help you connect with audiences you’d never reach otherwise.

Becoming a radio show host instantly elevates perception:

It signals professionalism, authority, and commitment.

And here’s the part most people don’t know — you don’t need to change your format or create new episodes to do this.

Syndication lets your podcast do what it was designed to do:

Be heard.

Key Takeaways

🔹 Syndication = visibility.

Your episodes can live on radio, streaming platforms, and curated media channels.

🔹 Radio carries authority.

“Radio Show Host” positions you differently than “podcaster.”

🔹 You don’t need extra recording.

You use the content you already created — nothing added to your workload.

🔹 Global reach is real.

Internet radio can be heard in 180+ countries.

🔹 This is leverage, not more effort.

One message → many platforms → broader influence.

Your 13-Minute Action Step

1️⃣ Visit influencersformula.com and review your podcast season structure.

2️⃣ Choose one episode (or your entire season) you’d want syndicated.

3️⃣ Make a short list of internet business radio stations that align with your audience.

4️⃣ Reach out and inquire about hosting or syndicated placement.

(If you want the easiest route — we can help you do this directly.)

Next Step

Want support getting syndicated and stepping into your role as a global broadcast-level authority?

👉 https://influencersformula.com

That’s where you can connect with Donna & Ben and get guidance on podcast syndication, authority positioning, and next-level visibility.

Your podcast doesn’t end when your first season does.

Once you’ve created your foundational content, the question becomes: What’s next?

This episode explores how to decide when and how to return to the microphone — with purpose, clarity, and momentum.

Episode Summary

Your first season establishes your voice, your perspective, and your core message.

But your podcast can grow with you. Over time, your awareness deepens, your audience gives you feedback, and your business evolves. The key is knowing when to step back to create space — and when to return with intention.

Instead of recording for the sake of output, record because you have something meaningful to add: a new insight, a deeper angle, or a chance to collaborate. Your podcast becomes more powerful when it reflects your growth.

Key Takeaways

🔹 Your first season is your foundation

It gives your audience a complete entry point into your world.

🔹 Your listeners tell you where to go next

Downloads and engagement show you which topics to expand.

🔹 You become a different host over time

Revisiting your own material with new perspective creates richer conversations.

🔹 You don’t need to invent something new

Your existing framework can be deepened — or re-explored — season by season.

🔹 Collaboration expands reach

Guest conversations bring new audiences and new depth.

Your 13-Minute Action Step

1️⃣ Review your episode download data

2️⃣ Identify the top 3 episodes your audience returns to most

3️⃣ Choose one theme from that list

4️⃣ Sketch a 5–8 episode mini-season or interview series around it

Start with what is already resonating.

Pro Tip

When in doubt, think in seasons, not episodes.

A season can:

• Zoom in on a single theme
• Feature new voices
• Revisit past lessons from new levels of mastery

This becomes the rhythm that keeps your podcast alive — without burnout.

Next Step

If you'd like guidance designing your next season — or aligning your podcast with your business model:

👉 https://influencersformula.com

This is where you can connect with Donna & Ben directly.

A launch is not about selling a lot of books — it’s about building visibility, authority, and relationships.

When you understand the real purpose of a launch, your book becomes a long-term business asset, not a one-day event.

This episode breaks down how to time your launch, what a launch is actually for, and how to use your book to open doors — not just ring up sales.

What We Cover

🔹 Why most authors rush their launch (and regret it)

🔹 The difference between a soft launch and a bestseller launch

🔹 Why multiple launches are not only allowed — they’re strategic

🔹 The real ROI of a book: relationships, credibility, and opportunity

🔹 How your podcast and book support each other in your visibility strategy

Key Idea

Your book launch is not about the book.

It’s about the doors your book helps you open.

A strategic launch positions you as an expert, creates new introductions, and invites collaboration — long after the launch day is over.

Your 13-Minute Action Step

1️⃣ Identify 5–10 people or organizations your book could meaningfully serve

2️⃣ Reach out with a simple invitation to connect around the topic of your book

3️⃣ Do not ask them to buy the book

4️⃣ Ask for a conversation, interview, partnership idea, or co-promotion opportunity

Your launch becomes more powerful when it starts with connection, not promotion.

Pro Tip

Do two launches:

• Soft launch → When the book first goes live (no pressure, minimal noise)
• Bestseller / visibility launch → 2 to 9 months later, after you’ve built relationships and momentum

Two launches outperform one — every time.

Want Help Planning Your Podcast + Book Strategy?

Your podcast and book can work together to build authority and attract aligned clients.

If you’d like guidance, structure, or a partner in the process:

👉 https://influencersformula.com

That’s where you can connect with Donna & Ben directly.

Your book is not just words — it’s your credibility in print.

When the editing, structure, or design looks “DIY,” your authority takes the hit.

This episode explains why “good enough” editing and design isn’t good enough — and how to avoid the most expensive publishing mistake authors make.

What We Cover

🔹 Why editing your own writing never works (even if you're great with words)

🔹 The real cost of DIY book design — in trust, sales, and positioning

🔹 How your book signals expertise before they read a single sentence

🔹 What professional editing and design actually include

🔹 How to choose the right publishing partner (without getting scammed)

Key Idea

Your book is how people meet your message.

If the experience feels sloppy, confusing, or “homemade,” your authority drops instantly — even if your ideas are brilliant.

Your 13-Minute Action Step

Open your manuscript and check:

1. Structure
2. Are chapters consistent in length, tone, and purpose?
3. Flow
4. Does one idea lead naturally to the next?
5. Reader Journey
6. Is it clear what the reader is supposed to do with this?

If your answer to any of these is “I’m not sure…”

→ That’s your sign you need editing support.

Pro Tip

A professional publishing partner does more than “fix errors.”

They help your book work — strategically.

For conversions. For speaking. For client attraction. For influence.

Done well, your book is a revenue asset, not just a finished project.

Want Your Book to Look (and work) Like a Book That Builds Authority?

You don’t have to figure this out alone.

👉 https://influencersformula.com

Work with Donna & Ben — and our trusted publishing partners — to create a book that represents your expertise with clarity and confidence.