Your podcast and your book aren’t just content — they’re a way for people to choose you.

This episode shows you how to step into that role with clarity and confidence.

Episode Summary

When someone listens to you week after week, they’re not just gathering information — they’re building trust.

Being “the solution” means offering a clear next step that helps them continue their transformation with you.

This is not about pressure.

It’s about presence, clarity, and leadership.

You’ve already done the work to become someone worth listening to.

Now you’re simply making it easy to continue the relationship.

What We Cover

🔹 The shift from sharing to guiding

🔹 How to become the person listeners naturally think of when they need support

🔹 Why clarity matters more than complexity when you make an offer

🔹 The difference between “selling” and “showing the next step”

🔹 How your podcast + book work together as your authority engine

Key Idea

People invest where they feel understood.

Your podcast already builds that understanding.

Your offer is simply the doorway that lets them go deeper.

You’re not asking for attention.

You’re honoring the relationship that already exists.

Your 13-Minute Action Step

1. Look at your latest episode’s transformation — the specific shift you helped create.
2. Identify one practical next step that someone may want afterward:

• A conversation
• A small group call
• A workshop
• A private consultation

1. Write one sentence that communicates the next step clearly:

“If you’d like support applying this in your own business, here’s where to begin: ____.”

Use that sentence at the end of your next episode.

Simple. Natural. Clear.

Pro Tip

People don’t need more information.

They need you as a guide.

Your job is not to convince.

Your job is to signal the path.

Want Help Becoming the Go-To Solution?

If you’re ready to turn your podcast into the place your audience returns to again and again:

👉 https://influencersformula.com

That’s where you can work with Donna & Ben directly.