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E43 Misconception #2 - You can do “good enough” editing and book design, so there’s no reason to pay for it
Your book is not just words — it’s your credibility in print.
When the editing, structure, or design looks “DIY,” your authority takes the hit.
This episode explains why “good enough” editing and design isn’t good enough — and how to avoid the most expensive publishing mistake authors make.
What We Cover
🔹 Why editing your own writing never works (even if you're great with words)
🔹 The real cost of DIY book design — in trust, sales, and positioning
🔹 How your book signals expertise before they read a single sentence
🔹 What professional editing and design actually include
🔹 How to choose the right publishing partner (without getting scammed)
Key Idea
Your book is how people meet your message.
If the experience feels sloppy, confusing, or “homemade,” your authority drops instantly — even if your ideas are brilliant.
Your 13-Minute Action Step
Open your manuscript and check:
- Structure
- Are chapters consistent in length, tone, and purpose?
- Flow
- Does one idea lead naturally to the next?
- Reader Journey
- Is it clear what the reader is supposed to do with this?
If your answer to any of these is “I’m not sure…”
→ That’s your sign you need editing support.
Pro Tip
A professional publishing partner does more than “fix errors.”
They help your book work — strategically.
For conversions. For speaking. For client attraction. For influence.
Done well, your book is a revenue asset, not just a finished project.
Want Your Book to Look (and work) Like a Book That Builds Authority?
You don’t have to figure this out alone.
👉 https://influencersformula.com
Work with Donna & Ben — and our trusted publishing partners — to create a book that represents your expertise with clarity and confidence.
View all episodes
By Donna Kunde & Ben Gioia ("joya")Your book is not just words — it’s your credibility in print.
When the editing, structure, or design looks “DIY,” your authority takes the hit.
This episode explains why “good enough” editing and design isn’t good enough — and how to avoid the most expensive publishing mistake authors make.
What We Cover
🔹 Why editing your own writing never works (even if you're great with words)
🔹 The real cost of DIY book design — in trust, sales, and positioning
🔹 How your book signals expertise before they read a single sentence
🔹 What professional editing and design actually include
🔹 How to choose the right publishing partner (without getting scammed)
Key Idea
Your book is how people meet your message.
If the experience feels sloppy, confusing, or “homemade,” your authority drops instantly — even if your ideas are brilliant.
Your 13-Minute Action Step
Open your manuscript and check:
- Structure
- Are chapters consistent in length, tone, and purpose?
- Flow
- Does one idea lead naturally to the next?
- Reader Journey
- Is it clear what the reader is supposed to do with this?
If your answer to any of these is “I’m not sure…”
→ That’s your sign you need editing support.
Pro Tip
A professional publishing partner does more than “fix errors.”
They help your book work — strategically.
For conversions. For speaking. For client attraction. For influence.
Done well, your book is a revenue asset, not just a finished project.
Want Your Book to Look (and work) Like a Book That Builds Authority?
You don’t have to figure this out alone.
👉 https://influencersformula.com
Work with Donna & Ben — and our trusted publishing partners — to create a book that represents your expertise with clarity and confidence.