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E44 Misconception #3 - You need to launch your book immediately after it’s published, and the only reason for a launch is to sell a lot of books
A launch is not about selling a lot of books — it’s about building visibility, authority, and relationships.
When you understand the real purpose of a launch, your book becomes a long-term business asset, not a one-day event.
This episode breaks down how to time your launch, what a launch is actually for, and how to use your book to open doors — not just ring up sales.
What We Cover
🔹 Why most authors rush their launch (and regret it)
🔹 The difference between a soft launch and a bestseller launch
🔹 Why multiple launches are not only allowed — they’re strategic
🔹 The real ROI of a book: relationships, credibility, and opportunity
🔹 How your podcast and book support each other in your visibility strategy
Key Idea
Your book launch is not about the book.
It’s about the doors your book helps you open.
A strategic launch positions you as an expert, creates new introductions, and invites collaboration — long after the launch day is over.
Your 13-Minute Action Step
1️⃣ Identify 5–10 people or organizations your book could meaningfully serve
2️⃣ Reach out with a simple invitation to connect around the topic of your book
3️⃣ Do not ask them to buy the book
4️⃣ Ask for a conversation, interview, partnership idea, or co-promotion opportunity
Your launch becomes more powerful when it starts with connection, not promotion.
Pro Tip
Do two launches:
- Soft launch → When the book first goes live (no pressure, minimal noise)
- Bestseller / visibility launch → 2 to 9 months later, after you’ve built relationships and momentum
Two launches outperform one — every time.
Want Help Planning Your Podcast + Book Strategy?
Your podcast and book can work together to build authority and attract aligned clients.
If you’d like guidance, structure, or a partner in the process:
👉 https://influencersformula.com
That’s where you can connect with Donna & Ben directly.
View all episodes
By Donna Kunde & Ben Gioia ("joya")A launch is not about selling a lot of books — it’s about building visibility, authority, and relationships.
When you understand the real purpose of a launch, your book becomes a long-term business asset, not a one-day event.
This episode breaks down how to time your launch, what a launch is actually for, and how to use your book to open doors — not just ring up sales.
What We Cover
🔹 Why most authors rush their launch (and regret it)
🔹 The difference between a soft launch and a bestseller launch
🔹 Why multiple launches are not only allowed — they’re strategic
🔹 The real ROI of a book: relationships, credibility, and opportunity
🔹 How your podcast and book support each other in your visibility strategy
Key Idea
Your book launch is not about the book.
It’s about the doors your book helps you open.
A strategic launch positions you as an expert, creates new introductions, and invites collaboration — long after the launch day is over.
Your 13-Minute Action Step
1️⃣ Identify 5–10 people or organizations your book could meaningfully serve
2️⃣ Reach out with a simple invitation to connect around the topic of your book
3️⃣ Do not ask them to buy the book
4️⃣ Ask for a conversation, interview, partnership idea, or co-promotion opportunity
Your launch becomes more powerful when it starts with connection, not promotion.
Pro Tip
Do two launches:
- Soft launch → When the book first goes live (no pressure, minimal noise)
- Bestseller / visibility launch → 2 to 9 months later, after you’ve built relationships and momentum
Two launches outperform one — every time.
Want Help Planning Your Podcast + Book Strategy?
Your podcast and book can work together to build authority and attract aligned clients.
If you’d like guidance, structure, or a partner in the process:
👉 https://influencersformula.com
That’s where you can connect with Donna & Ben directly.