In this episode of the Life at NEXT podcast, we sit down with Elliott, our CRM Manager for NEXT Total Platform, to discuss his unconventional journey into the world of Customer Relationship Management. From creating video adverts to land his first marketing job to scaling international email campaigns for NEXT, Elliott shares the pivotal moments and strategic thinking that have shaped his career.Discover how his passion for strategy games translated into solving complex marketing challenges, the story behind working at Leicester Tigers, and how he and his team are managing the customer experience for our Total Platform partners. This is a deep dive into the nitty-gritty of CRM, the evolution of customer communication, and the innovative mindset that drives success at NEXT.

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