Ever wondered what goes on behind the scenes of a major retail marketing department? In this episode, we sit down with Demi, our Marketing and Campaign Planning Lead, to explore the incredible evolution of marketing at NEXT over the last nine years.From the shift away from the iconic NEXT Directory to embracing a multi-channel digital world with TikTok, YouTube, and paid advertising in over 70 countries, Demi shares what it takes to keep a brand at the forefront of e-commerce.Get an inside look at the strategy behind our biggest campaigns, the importance of collaboration, and the surprising scale of our online brand partnerships. Plus, Demi offers essential advice for anyone looking to build a career in the fast-paced world of marketing today.

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