In this episode, host Julie Hood interviews Neil Thompson of Teach the Geek - all about how he reaches his audience using a different technique than most online marketers. Get the full show notes at https://CourseCreatorsHQ.com/117   
  

LINKS MENTIONED  

Come join us for the 24 Hour Course Creator Intensive - and get your course content created over the weekend of November 4-6, 2022. Get the scoop here!  
https://coursecreatorshq.com/IntensiveViaPodcast  

Get Neal's Speaking Tips at   
https://TeachTheGeek.com/tips  

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

Selling your course through associations can be a terrific way to partner and promote your online course.   
Use a VA (or someone from Fiverr) to research and find a list of associations for you to contact.  
Determine if your audience prefers a special method of marketing to them (like engineers or scientists).  
 

Speaking Tips from Neal  

• Know your audience!
• Start with the end in mind: what action do you want them to take?
• Focus your points to support that action
• Leave yourself some buffer time when doing a presentation for questions at the end.  
   

Big lesson learned: There isn't ONE way to sell - different experts will give you different ways to sell, but you'll have to test against your indivdual audience to see what actually works.   


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