On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his team have grown the brewery to 17,000 barrels a year and show no signs of slowing down! With a clear strategy, a powerhouse flagship beer, and some Texas-sized expansion plans, MPBC is showing that craft is alive and well in 2025.

Highlights include:

• How Manhattan scaled from homebrewing for a wedding to a 17,000 bbl operation
• What a “profit-first approach” looks like in expansion and contract brewing
• How to maintain restaurant-quality hospitality in the taproom

As Karl puts it, “Quality never goes out of style.” And if you’ve ever doubted whether craft can still win big even in today’s market, this episode will change your mind.

Links

Manhattan Project Beer Company - Website
Manhattan Project Beer Company - Instagram

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