Go behind the lens with Senior Photographer, Graeme, to discover what it really takes to build a three-decade career in the industry. From the high-pressure days of shooting on limited rolls of film to managing massive studio spaces for national product launches, we explore the evolution of brand photography. Learn why lighting is the ultimate "make or break" for authenticity, how to transition from a specialist to a manager, and why "instant success" is a myth in the creative world. Whether you are an aspiring assistant or a seasoned pro, this episode offers a masterclass in staying curious and mastering your craft.

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