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E12 Host “How To’s” for Podcast Interviews That Are Worth Listening To
Every interview is a chance to multiply your reach — but only if you do it right.
In this episode, Donna Kunde (co-founder of IBGR Network, producer of nearly 14 000 podcasts) and Ben Gioia (3-time international bestselling author) share how to prepare, guide, and deliver interviews that keep listeners engaged and position you as a trusted mentor, not just a mic-holder.
Episode Summary
Great interviews sound effortless because the host does the work before the mic goes live.
Donna and Ben reveal how to choose the right guests, prepare meaningful questions, and lead conversations that align with your show’s promise and serve your audience’s transformation — without ever drifting into a sales pitch.
Key Takeaways
🔹 Prepare on Purpose – A great interview starts long before recording. Research your guest’s work, know their message, and understand how their insights support this week’s theme.
🔹 Select the Right Guest – “Interesting” means relevant. Choose guests who align with your season roadmap and the transformation your listeners want.
🔹 Set Expectations Early – Send a short pre-brief explaining:
• Who your listeners are
• The episode’s promise
• Time, format, and tech details
• How you’ll both promote the episode
🔹 Ask Better Questions – Guide your guest to teach, not pitch.
Examples:
• “What was the biggest lesson that changed how you work?”
• “What common mistake do you see listeners making before they get this right?”
• “What’s one action our audience can take today?”
🔹 Host with Heart and Structure – Open strong, connect the dots, redirect gently when needed, and close with clarity: recap key insights + one specific next step for listeners.
🔹 Avoid the Three Interview Killers –
• Boring: no story or emotion
• Salesy: too much promotion, not enough value
• Disjointed: topic doesn’t fit the season promise
Pro Tip
Transformation comes from preparation.
Show your professionalism by sending your guest questions in advance, checking mic and internet quality, and logging on early for a sound check and brief run-through.
Action Step (13 Minutes)
1️⃣ List three potential guests who fit your current season theme.
2️⃣ Draft a one-page pre-brief template you can reuse.
3️⃣ Write six promise-aligned questions for your next interview.
Next Step
Follow the 13-week roadmap and access all resources at influencersformula.com
View all episodes
By Donna Kunde & Ben Gioia ("joya")Every interview is a chance to multiply your reach — but only if you do it right.
In this episode, Donna Kunde (co-founder of IBGR Network, producer of nearly 14 000 podcasts) and Ben Gioia (3-time international bestselling author) share how to prepare, guide, and deliver interviews that keep listeners engaged and position you as a trusted mentor, not just a mic-holder.
Episode Summary
Great interviews sound effortless because the host does the work before the mic goes live.
Donna and Ben reveal how to choose the right guests, prepare meaningful questions, and lead conversations that align with your show’s promise and serve your audience’s transformation — without ever drifting into a sales pitch.
Key Takeaways
🔹 Prepare on Purpose – A great interview starts long before recording. Research your guest’s work, know their message, and understand how their insights support this week’s theme.
🔹 Select the Right Guest – “Interesting” means relevant. Choose guests who align with your season roadmap and the transformation your listeners want.
🔹 Set Expectations Early – Send a short pre-brief explaining:
• Who your listeners are
• The episode’s promise
• Time, format, and tech details
• How you’ll both promote the episode
🔹 Ask Better Questions – Guide your guest to teach, not pitch.
Examples:
• “What was the biggest lesson that changed how you work?”
• “What common mistake do you see listeners making before they get this right?”
• “What’s one action our audience can take today?”
🔹 Host with Heart and Structure – Open strong, connect the dots, redirect gently when needed, and close with clarity: recap key insights + one specific next step for listeners.
🔹 Avoid the Three Interview Killers –
• Boring: no story or emotion
• Salesy: too much promotion, not enough value
• Disjointed: topic doesn’t fit the season promise
Pro Tip
Transformation comes from preparation.
Show your professionalism by sending your guest questions in advance, checking mic and internet quality, and logging on early for a sound check and brief run-through.
Action Step (13 Minutes)
1️⃣ List three potential guests who fit your current season theme.
2️⃣ Draft a one-page pre-brief template you can reuse.
3️⃣ Write six promise-aligned questions for your next interview.
Next Step
Follow the 13-week roadmap and access all resources at influencersformula.com