🎙️ E121: Building From Zero — The Realities of Nearshoring & Global Talent In this episode of 10X Growth Strategies, host Saradha Sriram sits down with Brian Samson, founder of a nearshore staffing firm connecting top Latin American talent with U.S. companies, to explore what it really takes to build a business from nothing — in a country you barely understand. Drawing parallels with Shoe Dog, Brian shares how bold, uncertain decisions — like moving to Argentina with no roadmap — shaped his journey as a founder. From navigating cultural friction and operational chaos to building teams across borders, he explains why founders must adapt to environments instead of forcing familiar systems onto them. The conversation dives into global hiring, nearshoring, and talent arbitrage, unpacking why Latin America is emerging as a powerful alternative to traditional outsourcing markets — and how companies can actually make it work. A grounded, experience-backed look at risk, culture, hiring, and the personal trade-offs behind building something meaningful.