A single customer request can now generate 10,000 fake documents in under five minutes - and that's just one signal of how fast AI is reshaping trust across cybersecurity, identity, and engineering.
In this episode of 10X Growth Strategies, host Preethy Padmanabhan talks to Purvi Desai (VP Engineering, Zscaler) and Raul Liive (Product Director, Marketplaces, Veriff) about what it actually takes to build - and defend - AI systems that enterprises can trust.
In this episode, we discuss:
Why has the question shifted from "can AI do this?" to "can AI do this predictably, accurately, and with the right governance?"How AI has scaled document fraud from a manual editing job into a mass-produced, minutes-long processWhy identity verification now has to answer not just "who are you" but "are you still you tomorrow, with good intent?"The move from AI-as-copilot to full agentic engineering, spec-driven development, and multi-agent workflowsWhy unscoped agentic commands and LLM context limits create new engineering riskWhat trustworthy AI actually requires: accuracy, predictability, traceability, and data segregationThe role of offline and live evals, judges, and adversarial testing in validating AI outputHow enterprises are evaluating AI vendors on leading-edge capability, compliance, and ease of integrationWhy trust, not just capability, is becoming the hardest problem to solve for AI-driven companiesThe real story behind "15x productivity" claims and how gains actually compound over timeWhether you're a founder, an engineering leader, or someone trying to understand where AI, identity, and cybersecurity intersect - this conversation is for you.
10X Growth Strategies is a community founded by Preethy Padmanabhan, started as a podcast five years ago and now grown into a community of over 7,500 founders, investors, and executives across Luma and LinkedIn. The community hosts monthly events on timely topics in tech, AI, and entrepreneurship.
#cybersecurity #AItrust #AIsecurity #identityverification #enterpriseAI #AIagents #deepfake #zerotrust #growthstrategies #10xgrowth
00:00:06 - 00:01:14 - Meet the Speakers: Purvi Desai (Zscaler)
00:01:15 - 00:01:40 - Meet the Speakers: Raul Liive (Veriff)
00:01:42 - 00:02:56 - How AI Has Changed Customer Trust
00:02:57 - 00:04:13 - The Rise of AI-Generated Fake Documents
00:04:14 - 00:07:18 - AI's Impact on Engineering Workflows
00:07:19 - 00:09:09 - Identity Verification in the Age of AI Agents
00:09:10 - 00:12:17 - What Trustworthy AI Looks Like (Evals, Guardrails, Compliance)
00:12:18 - 00:12:53 - New Opportunities for Startups
00:12:54 - 00:16:31 - Inside Veriff: Securing Identity Without Compromising Trust
00:16:36 - 00:18:38 - Audience Q&A: Evaluating AI Vendors
00:18:40 - 00:20:29 - Why Trust Is the #1 Vendor Selection Criteria
00:20:30 - 00:22:43 - Audience Q&A: Productivity Gains & Validating AI Output