Life at Next

E129: Is Merchandising Guesswork?


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Predicting the future of fashion is about more than just trends. Join Matt as he interviews Charlotte to discover the "nerdy" science behind merchandising at NEXT.

Merchandising is the art of having the right stock in the right place at the right time. In this episode of the Life at NEXT podcast, Charlotte shares insights from her 11-year career, from "crying over a sewing machine" during her A-levels to managing global supplier relationships in Bangladesh and Egypt.

At NEXT, our merchandisers are integral members of the product team, working nine months in advance to bring a garment to life. ⏰

Discover how we use sales analysis and technical expertise to ensure our denim collections resonate with customers worldwide.

00:00 The "guesswork" of merchandising

02:40 Fast-paced sales analysis

05:18 Moving from textiles to data

08:42 Life on the Leicester Head Office campus

11:51 Travel: Best sushi in Bangladesh

14:12 Building supplier relationships

23:19 The "nerdy" details of denim

26:52 Advice for future merchandisers

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Life at NextBy Life at Next