In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Kristen Hendricks, Partner at Marshall Jones, a rapidly growing CPA firm in Alpharetta, Georgia. 

Kristen isn’t a CPA but that’s exactly what makes her role so compelling. As the firm’s culture architect and client experience strategist, she’s been instrumental in quadrupling the firm's size over six years.

Kristen shares the unconventional leadership principles that fuel their growth from empowering admin teams to take client ownership, to maintaining a culture where “everyone takes the trash out.” 

Whether you're running a small professional services firm or managing a growing team, her insights on building process, setting expectations, and managing across generations are immediately actionable.

Key Takeaways:

• How clearly defined roles and bonus structures create ownership.
• Why building a strong foundation is more important than chasing fast growth.
• How Marshall Jones balances structure with autonomy to keep teams aligned.
• The firm’s unique approach to firing clients who mistreat their staff.
• What Kristen believes both 20-somethings and 60-somethings can teach each other.

Listen now to hear how a people-first culture can drive serious business growth without compromising standards or burning out teams.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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