Bestselling author, keynote speaker, branding strategist and provocateur Tom Asacker has spent most of his career in the fascinating world of belief and behavior change, and how it impacts both personal and professional lives.

Tom is focused on helping people and organizations break free from self-deceptive thinking and reclaim their creative freedom and joy. His bestselling books include The Business of Belief, Sandbox Wisdom, and I Am Keats. Tom’s TEDx talk titled “Why TED Talks Don’t Change People’s Behaviors” has garnered just shy of a million views. Tom’s new book, Unwinding Want, is just out.