THE ECOMMERCE EDGE Podcast with Jason Greenwood

E132: Talking B2B Digital Customer Experience Personalisation & Analytics w/ Ashwin Kumar, CustomFit.ai - At the Coalface Podcast - 26 May 2022

Listen Later
Ashwin is the Founder & CEO of CustomFit.ai - https://www.customfit.ai
CustomFit.ai is a SaaS, B2B Focused Experience & Hyper-Personalisation Platform
CustomFit.ai differs from B2C eCommerce personalisation platforms in that it focuses primarily on content and customer journey personalisation vs search, merch & product recommendation personalisation.
CustomFit.ai tracks all website interactions from the first landing page to detect the optimal path to engagement for that individual visitor/customer.
CustomFit.ai also integrates with CDP & Marketing Automation platforms for further marketing segmentation and engagement.
In this episode, Jason and Ashwin discuss the key differences between B2C and B2B digital experience personalisation and how B2B businesses can level up their customer experience through all stages of the customer journey lifecycle.
...more
View all episodesView all episodes
Download on the App Store
THE ECOMMERCE EDGE Podcast with Jason GreenwoodBy Jason Greenwood
  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

8 ratings

More shows like THE ECOMMERCE EDGE Podcast with Jason Greenwood

View all
The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,087 Listeners

The Hard Truth About B2B eCommerce by Isaiah Bollinger

The Hard Truth About B2B eCommerce

7 Listeners

Master B2B Friday 15 by Master B2B

Master B2B Friday 15

3 Listeners

B2B eCommerce Show by Justin King

B2B eCommerce Show

0 Listeners